Enjoy the Burn or They May Not Return

When introducing a new client or member to your club it is critical to balance the future of their success with the joy of working out. The idea of NO PAIN NO GAIN is well known but it does have a dark side, especially with the older population. There is also the “feeling stupid factor”, when a new member attempts a new group class or tries to use a new machine that is too advanced for their fitness level. They fear looking stupid or, worse, may get hurt, and never come back again.

A recent study shows that, regardless of the effectiveness of a training program or regimen, if your customer is not finding enjoyment in exercise, they will likely not continue. So how do you balance the idea of effective training (no pain no gain) against the idea of making exercise enjoyable so that your members do return?

Studies show that the number one area most people want to improve is their waistline/belly/abdominal area. If you want to create more enjoyment and motivate your members to return, you should start right there. You can begin by having them perform an isolated ab crunch on a product such as the Abs Bench, or by having them perform a seated crunch on a machine such as the Vertical Crunch. These fixed movement isolated machines are easy for beginners to perform (and therefore overcome the “feeling stupid factor”) and deliver a burning sensation that will sent a positive message that exercise is truly effective and that these machines really are working their abs.

One thing you should NOT do…..never have a new client or member take a cross conditioning class prior to establishing a basic level of core stability first. Everyone new to exercise should focus first on core stability and total body isolated strength training to build a strong foundation. The key to balancing the burn with enjoyment is to build the core first to limit the risk of muscle strains, extreme pain and injury.

The Abs Company has helped over 10,000 clubs around the globe design and implement designated core training areas that lets club owners give members what they want! We’d love to do the same for you.


Enjoy the Burn or They May Not Return

When introducing a new client or member to your club it is critical to balance the future of their success with the joy of working out. The idea of NO PAIN NO GAIN is well known but it does have a dark side, especially with the older population. There is also the “feeling stupid factor”, when a new member attempts a new group class or tries to use a new machine that is too advanced for their fitness level. They fear looking stupid or, worse, may get hurt, and never come back again.

A recent study shows that, regardless of the effectiveness of a training program or regimen, if your customer is not finding enjoyment in exercise, they will likely not continue. So how do you balance the idea of effective training (no pain no gain) against the idea of making exercise enjoyable so that your members do return?

Studies show that the number one area most people want to improve is their waistline/belly/abdominal area. If you want to create more enjoyment and motivate your members to return, you should start right there. You can begin by having them perform an isolated ab crunch on a product such as the Abs Bench, or by having them perform a seated crunch on a machine such as the Vertical Crunch. These fixed movement isolated machines are easy for beginners to perform (and therefore overcome the “feeling stupid factor”) and deliver a burning sensation that will sent a positive message that exercise is truly effective and that these machines really are working their abs.

One thing you should NOT do…..never have a new client or member take a cross conditioning class prior to establishing a basic level of core stability first. Everyone new to exercise should focus first on core stability and total body isolated strength training to build a strong foundation. The key to balancing the burn with enjoyment is to build the core first to limit the risk of muscle strains, extreme pain and injury.

The Abs Company has helped over 10,000 clubs around the globe design and implement designated core training areas that lets club owners give members what they want! We’d love to do the same for you.


The Abs Company Acquires Impact Fitness

The Abs Company started the new year with a bang with the acquisition of Impact Fitness.  Since then we’ve been working hard preparing to roll out our all new line of functional training equipment.  The introduction of the X3S Bench and the innovative Tire Flip 180 have already been a huge hit!  We wanted to make sure we share the news with our loyal customers – so we’re including our Press Release below.  Stay tuned for more exciting new functional training products that will complement our already proven core training products that The Abs Company is known for!

FLANDERS, NJ., Jan. 20, 2016 (GLOBE NEWSWIRE) — The Abs Company announced today that it has acquired Impact Fitness LLC, a functional fitness equipment supplier. Impact will join The Abs Company portfolio of leading commercial brands such as Ab Coaster, Ab Solo and Abs Bench.

Founded in 2013, Impact Fitness offers a growing line of functional training equipment largely serving the commercial fitness market and the growing category of functional fitness and Cross Training. Its product portfolio includes Impact Cages, cage accessories, Functional hand held equipment, Boxing and The Tire Flip 180, a unique training device that puts a new lift on an old exercise.

“With the addition of Impact, we will expand our stable of brands serving the commercial fitness market, including health clubs, hospitality, education and military, as well as consumers, with a wide array of core and functional fitness training equipment, while continuing with The Abs Company’s outstanding customer service and support,” explained Abs Company President, Sean Gagnon. “We believe the combination of these brands will position our company for the explosive growth in the functional, Cross Training  and boxing categories. The Abs Company / Impact Fitness combination enables us to approach the market with a broader and deeper product portfolio, and improve our ability to address the faster growing segments of the fitness market,” Gagnon added. “With the addition of Impact’s functional training footprint, we can meet current and future demand to further improve our competitiveness and leadership position within the fitness industry.”

The Abs Company is the leading supplier of innovative consumer and commercial abdominal exercise equipment and assists Health Clubs in the design and layout of space dedicated to core training.  The Abs Company products include brands such as Ab Coaster, Ab Solo, and Abs Bench, which are used in over 10,000 commercial fitness facilities in over 40 countries around the world.

Core training remains one of the primary reasons why people join health clubs.  The desire to have a flat firm, well defined midsection is still top of mind for anyone wishing to improve their overall health and fitness.  Having a dedicated Core Training Area excites and catches the attention of members. To fill this need, The Abs Company has developed a diverse line of abdominal products.   Whether a Club needs to upgrade an existing ab/stretching area or create a new area from scratch, a Core Training Area can be customized to meet any Club’s specific needs, space and budget.  

With the acquisition of the Impact Fitness line of products, the Abs Company can now meet the ever growing trend toward functional training. The Impact Fitness brand adds innovative core and full body functional training products creating a unique combination of isolated core training products and total body functional training equipment providing our customers with a single source for the latest fitness trends.

 


The Abs Company Acquires Impact Fitness

The Abs Company started the new year with a bang with the acquisition of Impact Fitness.  Since then we’ve been working hard preparing to roll out our all new line of functional training equipment.  The introduction of the X3S Bench and the innovative Tire Flip 180 have already been a huge hit!  We wanted to make sure we share the news with our loyal customers – so we’re including our Press Release below.  Stay tuned for more exciting new functional training products that will complement our already proven core training products that The Abs Company is known for!

FLANDERS, NJ., Jan. 20, 2016 (GLOBE NEWSWIRE) — The Abs Company announced today that it has acquired Impact Fitness LLC, a functional fitness equipment supplier. Impact will join The Abs Company portfolio of leading commercial brands such as Ab Coaster, Ab Solo and Abs Bench.

Founded in 2013, Impact Fitness offers a growing line of functional training equipment largely serving the commercial fitness market and the growing category of functional fitness and Cross Training. Its product portfolio includes Impact Cages, cage accessories, Functional hand held equipment, Boxing and The Tire Flip 180, a unique training device that puts a new lift on an old exercise.

“With the addition of Impact, we will expand our stable of brands serving the commercial fitness market, including health clubs, hospitality, education and military, as well as consumers, with a wide array of core and functional fitness training equipment, while continuing with The Abs Company’s outstanding customer service and support,” explained Abs Company President, Sean Gagnon. “We believe the combination of these brands will position our company for the explosive growth in the functional, Cross Training  and boxing categories. The Abs Company / Impact Fitness combination enables us to approach the market with a broader and deeper product portfolio, and improve our ability to address the faster growing segments of the fitness market,” Gagnon added. “With the addition of Impact’s functional training footprint, we can meet current and future demand to further improve our competitiveness and leadership position within the fitness industry.”

The Abs Company is the leading supplier of innovative consumer and commercial abdominal exercise equipment and assists Health Clubs in the design and layout of space dedicated to core training.  The Abs Company products include brands such as Ab Coaster, Ab Solo, and Abs Bench, which are used in over 10,000 commercial fitness facilities in over 40 countries around the world.

Core training remains one of the primary reasons why people join health clubs.  The desire to have a flat firm, well defined midsection is still top of mind for anyone wishing to improve their overall health and fitness.  Having a dedicated Core Training Area excites and catches the attention of members. To fill this need, The Abs Company has developed a diverse line of abdominal products.   Whether a Club needs to upgrade an existing ab/stretching area or create a new area from scratch, a Core Training Area can be customized to meet any Club’s specific needs, space and budget.  

With the acquisition of the Impact Fitness line of products, the Abs Company can now meet the ever growing trend toward functional training. The Impact Fitness brand adds innovative core and full body functional training products creating a unique combination of isolated core training products and total body functional training equipment providing our customers with a single source for the latest fitness trends.