Team Member Spotlight

We’re excited to share our next Team Member Spotlight featuring our VP of Sales, and Partner at The Abs Company, Michael Ritter. Learn a little more about “Big Mike” here:

• How would you explain your position/role at The Abs Company?

I am a partner and Vice President of Sales

• How did you get into fitness/ the fitness industry?

I always played team sports and we would work out with weights to improve our strength and
conditioning. I always loved training with weights and just about all aspect of training. When I
was done playing team sports, I continued training and competed in both bodybuilding and
Power-Lifting.

• What do you like best about your job?

I love many aspects of my job yet if I had to just chose just one, it is working in such an
amazing industry filled with terrific people dedicated to improving the health of people from all
over the world.

• Which Core Value means the most to you and why?

We believe that to be a great company we must have great RELATIONSHIPS. This is my
favorite Core Value because I truly appreciate the relationships we have developed since 2007
working with our buyers, fellow vendors, etc. I cherish the friendships that I now have across all
sectors of our business.

• What is your favorite TAC product and why?

Again, this is a tough one since I have many “favorites.” If I have to choose, I would say the Ab
Coaster. This is the product that got me started in the business and still use this machine every
time I train my abs. This is the #1 machine in the world for Abs – bar none!

• What is something you enjoy doing outside of work?

I love spending time with my wife and 2 daughters. Could be swimming, bike riding, board
games, movies, etc. Never really matters to me as long as we are together.

• Anything else you would like people to know? 

I have always loved helping and working with others to improve themselves or their situation.
For 15yrs, I led an Anti-Drug/Anti-Gang Program in NJ utilizing incarcerated men and women
as the speakers. With this program, we not only helped the young people in the audience yet
also helped the incarcerated folks find their purpose in life.


Team Member Spotlight

At The Abs Company we Believe that our Team is Family. We want you to meet the family! This week in our Team Member Spotlight, we are featuring The Abs Company CEO, Sean Gagnon.

  • How would you explain your position/role at The Abs Company?

I am one of the founders and now the CEO of The Abs Company. My main role as CEO is to set the vision for the company and to ensure that our collective actions map to this vision while upholding our culture. 

  • How did you get into fitness/ the fitness industry?

I was an athlete my entire life and when my competition days came to an end I knew I still wanted to be around sports, health, and fitness. I did not feel a strong calling to teach but wanted to combine my loves of fitness and business. I got my undergraduate degree in Exercise Science which is a general degree in the field. After graduation I became a personal trainer in a health club and learned as much as I could about the industry. I decided to go back to school and got my master’s degree in Clinical Exercise Physiology and set out on a career in Cardiac Rehab. Very quickly I realized that I enjoyed the preventative side much better and went back to the health club. Eventually I became a partner in the clubs and got to work along side my first mentor – Don Brown. He’s was the owner of the clubs and is the inventor of the world famous Ab Roller. The success of that product later allowed us to co-found The Abs Company together. Together with David Augustine we ran the company for 11 years until I purchased it from them last year. The rest of the story is still being written!

  • What do you like best about your job?

At The Abs Company we believe that Fitness Changes Lives. It is a belief that I hold dear because I’ve seen all too well the effects of unhealthy lifestyle. I believe that fitness should be accessible to all and love that I get to play my small part in influencing this every day. Our purpose is We Change Lives from the Core. There is nothing better than that!

  • Which Core Value means the most to you and why?

We lead with gratitude. I believe that gratitude is the greatest force for good in the universe. When you truly fill your heart, mind and spirit with gratitude there is simply no room for anything negative!

  • What is your favorite TAC product and why?

That’s like asking which child someone likes better! I love all of our products because we never know which one will resonate with the user. As I’ve mentioned, we believe that fitness changes lives. Whichever TAC products get you interested in fitness and helps you along your journey is my favorite one!

  • What is something you enjoy doing outside of work?

I try to structure my time around the 3 F’s. Faith, Family and Fitness. I’ve learned that the key is simply to be present. As I like to say – Be where you are!

  • Anything else you would like people to know?

I’m a growth minded person and truly believe anything is possible if you are willing to put in the hard work and ensure that the effort leads to the results you are after. I love learning and growing, and I will for all of my days. My greatest ambition is to never become complacent!


Equipment Selection

In today’s fitness market there is no shortage of choices when it comes to selecting equipment
for your facility. Granted much of it lives in similar categories like treadmills, selectorized strength,
platforms, etc. but the options from manufacturers continues to grow. As a facility looking to
make decisions that are best for your business, how do you decide? At The Abs Company we’ve
been making equipment for over 20 years and in that time we’ve boiled it down to 3 steps
which will help you optimize your selections: Effectiveness, Safety and Space.

Check out this article by Abs Company CEO, Sean Gagnon that outlines each step.

Equipment selection