Team Member Spotlight

Have you had the pleasure of meeting Bob Harms yet? Bob takes care of our Key Dealer Accounts and brings a ton of industry knowledge to the table. Learn more about Bob here.

  • How would you explain your position/role at The Abs Company?

   Key Accounts Dealer Sales

  • How did you get into fitness/ the fitness industry?

I was in the retail electronics business for many years and after selling our business looked at growing trends that steered me towards fitness.

Got into the Fitness business in 1985 by opening the largest Specialty Fitness Store on      Westheimer in Houston, TX.  Stayed in retail till 1996 with the largest Specialty Fitness Company in the country with 27 retail locations, BusyBody as VP of Purchasing and new store development.  In 96 moved into wholesale, my first of many trips to China, developing products and as VP of Sales of USA Sports/TROY Barbell.  In 2000 I joined TKO as VP of Sales and Product Developments.  In 2006 moved to Precor as a Commercial Manager of the SW Territory.  In 2007 was promoted to National Dealer Sales Manager.  In 2008 I went out on my own as an Independent rep which I am still doing today.  Been with the Abs Company since 08.

I currently rep 4 Fitness Company’s

  • What do you like best about your job?

Talking and building relationships with customers

  • Which Core Value means the most to you and why?

We believe that to be a great company we must have great Relationships.  You can’t build sales without great relationships.  People buy from people they know and trust.

  • What is your favorite TAC product and why?

Ab Coaster commercial units.  No matter what level of Fitness you are in, anyone can use it. 

  • What is something you enjoy doing outside of work?

 Relax, Play Golf and Fish when I am able. 

  • Anything else you would like people to know? 

I currently own and operate 2 successful Commercial Ice and Water Vending machines.  I love the Islands.  I have a shared time share in St Martin on the Dutch side in the Lesser Antilles that I traveled to since 2010.  I haven’t been back since the Hurricane and look forward when they have the re-built completed. 


Team Member Spotlight

Meet DJ! DJ is our Director of Customer Experience. He’s the one you want if you have ANY question about ANYTHING we sell! Learn a little more about him here:

  • How would you explain your position/role at The Abs Company?

I help our customers solve problems with our equipment, and work to ensure that they have an exemplary experience using our machines.

  • How did you get into fitness/ the fitness industry?

I feel like I came in through the side door.  I was working sales in the wellness industry and when the opportunity came about for me to move into sales in the fitness industry, I took it.  We quickly determined that my skill set was best suited to work with dealers and re-sellers rather than club owners and operators.  So I’ve spent the last decade working to provide our dealer network tools, training and encouragement to be able to represent us in the marketplace.

  • What do you like best about your job?

My new roll in Ops provides me with the chance to problem solve on a daily basis.   I get to work with both technically minded folks as well as folks who just need something fixed and have never turned a wrench before.  It’s challenging, rewarding, and enjoyable to help solve that problem for them.

  • Which Core Value means the most to you and why?

We believe that to be a great company we must have great relationships.  Relationship building has always been something I’m passionate about.  Finding connections, building a partnership, and working together are all things have bring me joy.  If there’s a solution where everybody wins; I want to dig and work till I can find that solution!

  • What is your favorite TAC product and why?

I think it has to be the AbSolo.  In 2013 when I was told we were buying the pattens and the IP for the AbSolo I was very nonplused; the machine felt ‘gimicky’ to me.  We brought our first prototype of our new design into the office and I was tasked with building it.  I did so and when I was done, I tested it out.  90 seconds (and 43 throws) later I tried to stand up and realized I had wrecked myself with a powerful core workout and I didn’t even know it!  It was a masterful distraction to focus on throwing and aiming while doing a hard core crunch workout! 

  • What is something you enjoy doing outside of work?

I like to write.  I’ve been working on a couple of novels that I hope to someday publish and get out into the world.

  • Anything else you would like people to know? 

I’m a big fan of coffee and beer; I like to make both and I’m also a kick-ass baker.  I also have a favorite quote that comes from JRR Tolkien’s The Hobbit:

“Saruman believes that it is only great power that can hold evil in check. But that is not what I have found. I have found it is the small things. Everyday deeds of ordinary folk that keeps the darkness at bay. Simple acts of kindness and love.” ~ Gandalf.


The Booty Trend

Here’s a great article from CEO, Sean Gagnon about the latest fitness trend – Glute training. Glute training isn’t really new, but the demand for a full, round posterior has made a strong comeback and that shines the light on all of the ways to get it! Read or download the article here.  THE BOOTY TREND


Team Member Spotlight

• How would you explain your position/role at The Abs Company?

I help distributors in the Northeast, Canada, Latin America and Europe grow their business by providing solutions in two key areas ABS and Functional. “I change lives from the Core worldwide”.

• How did you get into fitness/ the fitness industry?

I have always had a passion for fitness. I started working out when I was 8 years old. I have struggled with weight for years. I knew that I wanted to be stronger and working out was the only thing that kept me motivated. After having spent two years in the travel and hospitality industries, I wanted a change. It was then that, via a temp agency, I discovered The Abs Company. I absolutely fell in love with this beautiful industry and my desire to continue to learn and grow. I started in 2011 as an administrative assistant and now I am a Director of Sales since 2018.

• What do you like best about your job?

What I like most about my job is that I meet people from different parts of the world and the fitness industry. I work with about 40 different countries, so I’m always dealing with something new. I enjoy collaborating with distributors and international clubs to improve their business with our unique and innovative equipment. Working together to find creative solutions helps create strong relationships with customers.

• Which Core Value means the most to you and why?

I strongly believe in all The Abs Company Core Values and beliefs and live them on a daily basis. The one that means the most to me is , “We believe that hard work pays off and produces results that matter”. The reason that this core value means the most to me is that I believe that the only way to be successful is through hard work, passion and dedication.

• What is your favorite TAC product and why?

I love to use Abs Company products on my workout routines at the local gym I go to. My favorite product is The Ab Coaster CS3000. The Ab Coaster is the flagship product, a revolutionary product and unique equipment that works from the bottoms up. When I use it I feel it working right away!

• What is something you enjoy doing outside of work?

I enjoy working out and traveling with my family. I love to learn about different cultures and help others.

• Anything else you would like people to know?

My hobbies are playing volleyball and roller blading. I am trilingual – fluent in English, Spanish and French. I was born and raised in Lima
Peru and move to USA 14 years ago. It has been an amazing journey and feeling so grateful to do what I do.