Jeff Carlson of MUV Fitness

How MUV Fitness Increases Membership with The Abs Company Ab Equipment®

Another successful IHRSA is in the books! We received great feedback on our NEW products like the SledMill and Booty Coaster™, as well as our current equipment. Here's what Jeff Carlson of MUV Fitness has to say about The Abs Company Ab Equipment when speaking with Michael Ritter from The Abs Company.

TAC: Can you tell us a little about the response you're getting from your members to our ab equipment in your club?

JEFF: The ab equipment response has been extremely positive. The members just seem to gravitate towards your guys’ ab equipment. Even more than the other strength lines we’ve put in the clubs. The trainers love it, the members love it. If the employees and members are happy then what else matters right?

TACOh that’s beautiful, thank you so much. Is this something that you’re going to continue to put in your future clubs as well?

JEFF:  We have your equipment in every single one of our clubs. I think it’s pretty safe to say that we’ll put it in every club going forward.

TAC: So you find that our ab equipment is great for not only the beginning member, but even through the life cycle of the member?

JEFF:  Oh absolutely. From the housewives, to the body builders, to the senior citizens, we see every demographic using the equipment which is part of the appeal.

TACWe know everybody wants a flat stomach right? Do you use our ab equipment as a way to help sell memberships?

JEFF:  Absolutely, part of our tour process is that we coach our guys to demonstrate a few pieces of equipment. And so for men and women, the Abs Company equipment is a part of the tour process. It makes a big difference.

TAC: Awesome thank you so much for your business we really appreciate it. There you have it, one of the most successful operators here in the country is using, Jeff Carlson from MUV fitness.

We love how Jeff is using The Abs Company Ab Equipment to keep his members happy and coming back to his club!


Why a Strong Core is Critical for Athletes

Why a Strong Core is Critical for Athletes – written by Amelia Chandler

 

Developing core strength is often an afterthought for athletes. Many want to build a strong midsection but for the wrong reasons. Yes, having a six-pack is attractive but it’s much more beneficial for an athlete to focus on building functional core strength rather than visible abs. 

A strong core reduces likelihood of injury
The Abs Company has stated before that a weak core can cause aches and pains or even injuries. But before we get into that it’s important to know that the core is not just the ab muscles. The core is made up of muscles from the torso, the pelvic floor, deep muscles in the belly and the back, side muscles or obliques and even the muscles that support the shoulders are considered part of the core complex. 

Notice how these muscles surround and ultimately work to protect the spine. Having a weak core contributes to improper posture whether you’re just sitting down or performing an exercise. In the world of sports, poor form is a major cause of injury. Work on building core muscle strength in order to prevent further pain or injury.

A strong core improves stability and balance
When you watch golf, notice how athletes rotate their torso as they swing. Fitness advisor Ben Shear explains that golfers move in three planes: forward and backward, side to side, and rotationally. Developed core muscles increase balance as a golfer performs these movements, which in turn produces a more accurate and powerful swing. 

It’s the same concept when it comes to sports such as martial arts where rotational forces are essential. It’s also evident in sports where balance is key like cycling or gymnastics. When Olympic gold medalist Simone Biles springs up and lands in an inversion, it’s not her arms that are keeping her stable but mostly her impressive core strength.

A strong core produces more power.
Aside from the limbs, Livestrong notes how a strong core is key for swimmers. The torso connects the upper body and the lower body, which facilitates the transfer of energy from top to bottom that propels a swimmer forward. The stronger the midsection, the more power is generated and the faster an athlete can swim. 

The same idea applies to sports on dry land, where force is generated from the ground up. Think of basketball for instance. Men’s Journal shared one of LeBron James’ exercises which involves balancing on a physio ball while holding kettlebells. Trainer Chris Powell explained that what this is doing is ‘training his core to react to an unstable environment and fire rapidly’. This is because the core transfers the forces to the limbs to yield a more powerful movement, while adapting to quick changes in stances. The LA Lakers star is known for being meticulous about his training, especially with his core, since having experienced back problems in the past. His efforts are continuously being rewarded as James is arguably the wealthiest basketball player in the world, not to mention the most popular. His core strength is unbelievable, and it shows in his impressive performances, despite his recent groin injury.

A strong core is good defense
Lastly, a solid midsection provides good defense against physical contact. For example, boxers constantly have to guard themselves against punches from their opponents. Well-defined and trained muscles enhance that protective layer as well as improve their stamina. 

So, while having defined abs can be a major confidence-booster, if you want to take your athletic performance to the next level, focus on strengthening your entire core.

 


Lifecycle of a Member - Part 3

KEEP MEMBERS ENGAGED!

This is the third and final blog post in our series about the “Life Cycle of a Member.” As we know, our clients and customers do not join the gym or the studio at the same fitness level as everyone else. It is important to appeal to members who are at the beginning of their “life cycle” in fitness - with equipment they can master and succeed with, such as selectorized machines, treadmills, and Ab equipment. After they achieve some level of success from the beginner level, you can take them through the “life cycle” to more advanced training.

Certainly the holy grail in fitness today is non-dues revenue. With the proliferation of low priced high volume clubs, owners need to find ways to generate additional and ongoing revenue to achieve profitability. But how do you induce the member who joined your club for $10-20 to now spend $50, $75, $100 or more per month? Take your offerings up a notch! Gone are the days where a person will shell out $50+ per hour to have a trainer stand next to them while walking on the treadmill or count to 10 as they exercise. Trainers and training programs need to provide a “wow” experience to justify the investment. Most importantly they need to deliver RESULTS. This is where cross training, high intensity and functional training become critical. At some point, even the beginner, who starts at the lowest level in the life cycle of training, will be interested in pursuing these more intense programs.

Along this same line of thought, there are other ways to keep members interested and engaged at your facility. It is important that facilities offer unique equipment and expertise that is special and unique, and not easily accessible to members on their own. Many such products exist today including the TireFlip 180, Battle Rope ST, Woodway Curve and Vicore TerraCore. These items deliver that WOW factor and truly stand out in the facility. Getting a good workout on products like these are things members talk about, things that keep them coming back for more. Just type one of them into your social media platform to see what I mean! How cool is it to see your member posting about the awesome workout they had on the latest piece of equipment YOU offered them? That is the best kind of “advertising” -- it’s real and you don’t need to pay for it!

If we are to reach our goal of operating profitable facilities while helping as many people as possible to achieve their fitness goals, then we need to think about ALL our members and prospects when designing our clubs and ordering equipment. Let’s not rush to eliminate this thing or that just because it’s hot and exciting right now - just because it’s what WE would use or the trainer said so. Think like your customer -- whether the beginner, the moderate exerciser, or the elite -- Let’s keep the entire “lifecycle” of the member in mind -- and make sure we accommodate them all.

Health truly is our greatest asset. As fitness professionals, facility owners, and equipment manufacturers we can work together and make a difference in people’s lives!


Life Cycle of a Member - Part 2

THINK ABOUT THE BEGINNER

This is the second blog post in our series about the “Life Cycle of a Member.” As we know, our clients and customers do not join the gym or the studio at the same fitness level as everyone else. There are a myriad of levels, and our job is to help clients succeed at every level.

Most fitness professionals get into the business because of a desire to help others. We want to help others succeed, to feel better about themselves, and to help them improve their most valuable possession - their health. However, if we truly want to accomplish this goal, we must think not only about the fitness enthusiasts but also beginners. For example, beginners are typically intimidated by the latest and greatest high intensity program. Beginners will hopefully grow to appreciate these programs later in their “life cycle” as a member, but that appreciation typically occurs much later in the process.

Unfortunately for beginners, the growing trend in gyms today is LESS equipment and more open floor space for functional movement. There is no denying this type of space is important but it’s also fair to say it doesn’t serve everyone at every stage of their cycle as a member.

Think again about the beginner. Many are not confident when they join a gym or studio. They overcome fears and insecurities and muster up the courage just to step into your facility. Their feeling of intimidation is real. You try to make them feel at ease, ask them a bit about their goals and most likely you hear the common answers. They want more energy. They want to feel better. They want to look better. They want to do something about ‘this area’ (patting their belly!).

At this point the enthusiastic trainer or salesperson tells them about all of the great offerings in the club from nutrition, to functional and cardio and cross training programs. They take the prospect over to the ‘turf’ area and see the “expert” members jumping around, hoisting kettle bells and launching medicine balls. Whoa! How does a beginner feel when they see these sophisticated movements? Do they feel like they could do that too? Perhaps. But most likely this beginner sees something they don’t feel they could be successful doing, and their feelings of fear and insecurity come rushing in. Have we increased the likeliness that they will join our club or studio? Quite the opposite. The beginner can feel intimidated and overwhelmed by the prospect of doing all these types of activities that they feel are “beyond them.”

What if instead this same member was taken to an area where there were selectorized machines. Just select a comfortable weight, sit down and push. Or walk on a common treadmill and push START. Or visit the ABS area where they could try a user friendly machine that helps them work ‘this area’ (see above). How are they feeling now? Encouraged. Empowered. Like they could be successful and fit in here. Have we increased the chances of them joining? You tell me.

Now we have a member who can WIN in our facility. We have areas where they can come to the club and be successful. When we have a member who is successful and fits in, guess what else we have? A member who keeps coming back! A member who truly becomes part of our ‘club’. After a member truly feels he or she belongs, then we can introduce them to all the other incredible things inside the facility. Offer them other services, ranging from classes, to group and personal training. Some people may be ready for this from day one but clearly not the majority as evidenced by the fact that PT penetration rates in clubs struggle to top 12%.

We will finish up our discussion about the “Life Cycle of a member” in our next blog post, so stay tuned!


What About Me?

Imagine that you’ve decided that this is going to be your time to finally take charge of your health. You’re going to drop those pounds and get your energy back. You’re going to trade in your old habits for healthy ones. This is going to be your year!

You’re not sure where to begin so you decide to check out your local health club. Surely they will have what you need and you’ll be on your way. You muster up the courage and head down to the club to start your new life! When you walk in the door you’re nervous as you’re really not sure what to expect but you are hoping the club staff will show you the way!

After a short discussion about your goals the well intentioned staff member takes you over to the turfed are and you see things going on that you’ve only ever seen on TV! High energy, fit bodies are jumping, sprinting, hoisting weights and launching medicine balls. This, they tell you, is the path to fitness. Its called Small Group Training. As fun as it looks and as fit as the participants are, you cant help but ask yourself…. Can I do that? Am I ready for this? What about me??

This is the exact experience many of health club members face when they first decide to join a club. Sure the training methods of today will get you fit – perhaps more fit than you’ve ever been. However you have to stay in the game long enough to realize those results! The problem – as the industry data confirms – is the the High Intensity Training methods that are so popular today, often turn people off from exercise after they have tried it. The reason is obvious. Most people don’t want to work that hard and most people do not want to experience the discomfort that this type of training subjects them to.

In business its important to meet people where they are and then show them the path to where they want to be! If you jump right to the end, the majority of people just wont be ready. And even if you convince them to start, most wont finish. It’s no surprise that still today 50% of new members will quit within 6 months of starting a fitness program!

At The Abs Company we believe in the Lifecyle of a Member! This simple concept has guided our innovations for the past 10 years. We have equipment that will appeal to the beginner as well as the advanced exerciser. The facts are indisputable that the majority of people don’t exercise – period. The true path to success in the fitness industry is going after this group – not the hard core dedicated exercisers that will show up no matter what. If you can convert the non-exerciser to a lifelong fitness enthusiast not only do you help them change their life, but your business thrives as well! A win win. Lets get together and talk about how we can help you Change Lives from the Core!


The Abs Company Top Ten Nutrition Tips

Have you heard the saying that Abs are made in the kitchen not the gym? Here at The Abs Company we certainly believe there is truth in this statement. Of course we always stress the importance of training variety for maximum results. This is the reason we offer many types of Ab and Core training solutions – to keep those muscles guessing and improving.  You can check some of those out here!

We believe in getting as much out of our nutrition as possible from whole foods. Fresh fruits and vegetables should be the staple of any healthy diet and are key to staying lean so you can have that flat, strong and sexy waistline you desire.

HERE ARE OUR TOP 10 NUTRITION TIPS THAT ARE A GREAT COMPLEMENT TO YOUR TRAINING REGIMEN!

1. EAT EGGS.

Research shows they do not raise cholesterol and are the bodies most absorbable form of protein. Strive for 7 per week.

2. EAT THE BLUE AND PURPLE.

Foods like blueberries and eggplant contain anthocyanins. These are antioxidants that battle inflammation.

3. OLIVE OIL SHOULD BE YOUR PRIMARY SOURCE OF FAT.

It contains oleocanthal which fights everything from Alzheimer’s to certain cancers. Olive oil has also been shown to fight the risk of heart disease.

4. EAT BEANS.

People who eat 2/3 of a cup per day can lower their LDL (bad) cholesterol by 5 percent. Peas, beans, and lentils are great sources.

5. WALNUTS ARE THE KING OF THE NUTS.

They are loaded with omega 3 fatty acids. Eat 2/3 of a cup per day.

6. IF YOU ARE LOOKING TO LOSE WEIGHT RELY ON PROTEIN AND FIBER.

Try for 30 grams of protein and 8 grams of fiber at each meal.

7. DRINK GREEN TEA.

A cup of green tea at breakfast will help you avoid an energy crash later.

8. AIM FOR 1 GRAM OF PROTEIN PER POUND OF BODYWEIGHT EACH DAY.

If you’re looking to build muscle, lean cuts of beef, white meat chicken and eggs are great choices.

9. EAT FOODS RICH IN FIBER AND OMEGA 3 FATTY ACIDS.

They are your best guard against heart disease and hypertension. Foods like whole grains, pistachios and beets make the grade.

10. THE BEST FRUITS FOR FAT LOSS ARE BLUEBERRIES, APPLES, PRUNES AND PEARS.

Due to their high flavonoid content they burn more fat, reduce fat absorption and boost energy.

For more tips like this, or information on core and functional training solutions


The Abs Company Top Ten Nutrition Tips

Have you heard the saying that Abs are made in the kitchen not the gym? Here at The Abs Company we certainly believe there is truth in this statement. Of course we always stress the importance of training variety for maximum results. This is the reason we offer many types of Ab and Core training solutions – to keep those muscles guessing and improving.  You can check some of those out here!

We believe in getting as much out of our nutrition as possible from whole foods. Fresh fruits and vegetables should be the staple of any healthy diet and are key to staying lean so you can have that flat, strong and sexy waistline you desire.

HERE ARE OUR TOP 10 NUTRITION TIPS THAT ARE A GREAT COMPLEMENT TO YOUR TRAINING REGIMEN!

1. EAT EGGS.

Research shows they do not raise cholesterol and are the bodies most absorbable form of protein. Strive for 7 per week.

2. EAT THE BLUE AND PURPLE.

Foods like blueberries and eggplant contain anthocyanins. These are antioxidants that battle inflammation.

3. OLIVE OIL SHOULD BE YOUR PRIMARY SOURCE OF FAT.

It contains oleocanthal which fights everything from Alzheimer’s to certain cancers. Olive oil has also been shown to fight the risk of heart disease.

4. EAT BEANS.

People who eat 2/3 of a cup per day can lower their LDL (bad) cholesterol by 5 percent. Peas, beans, and lentils are great sources.

5. WALNUTS ARE THE KING OF THE NUTS.

They are loaded with omega 3 fatty acids. Eat 2/3 of a cup per day.

6. IF YOU ARE LOOKING TO LOSE WEIGHT RELY ON PROTEIN AND FIBER.

Try for 30 grams of protein and 8 grams of fiber at each meal.

7. DRINK GREEN TEA.

A cup of green tea at breakfast will help you avoid an energy crash later.

8. AIM FOR 1 GRAM OF PROTEIN PER POUND OF BODYWEIGHT EACH DAY.

If you’re looking to build muscle, lean cuts of beef, white meat chicken and eggs are great choices.

9. EAT FOODS RICH IN FIBER AND OMEGA 3 FATTY ACIDS.

They are your best guard against heart disease and hypertension. Foods like whole grains, pistachios and beets make the grade.

10. THE BEST FRUITS FOR FAT LOSS ARE BLUEBERRIES, APPLES, PRUNES AND PEARS.

Due to their high flavonoid content they burn more fat, reduce fat absorption and boost energy.

For more tips like this, or information on core and functional training solutions


Do Supplements Matter?

We’ve all heard the adage that Abs are made in the kitchen not the gym. Here at The Abs Company we certainly believe there is truth in this statement though we also strongly believe in training variety for maximum results. This is the reason we offer many types of Ab and Core training machines – to keep those muscles guessing and improving. More on this in future posts.

When it comes the the nutrition side of things one of the hottest topics is, by far, supplementation. People ask me all the time – should I be taking supplements and if so what should I be taking?

I am a firm believer in getting as much of our nutrition as possible from whole foods. Fresh fruits and vegetables should be the staple of any healthy diet and are key to staying lean so you can have that flat, strong and sexy waistline you desire. However, it’s also no secret that our foods today don’t contain the nutrients they once did so I also believe there is a place for supplements in the typical western diet.

When people ask me what they should be taking, I keep the list very short. I know there are tons of choices on the market but I think

THIS SHORT LIST OF 3 WILL COVER THE NEEDS OF MOST PEOPLE.

1. VITAMIN D

A daily multi will fill many of the holes left by the typical diet. Especially important are adequate levels of Vitamin D. This is perhaps the area most people are most deficient and it can lead to many of the ailments we commonly see including osteoporosis, high blood pressure and certain cancers. New research is even showing promise in aiding in weight loss for those that are Vitamin D deficient. The common recommendation is 400IU per day though most research today shows that intake of up to 1000IU can be especially beneficial.

2. PROTEIN

Throughout time there have been many recommendations as to how much protein we need. They have varied from .5 grams per pound of body weight all the way up to 1.5 grams per pound. For the average person I like to recommend 1 gram per pound of body weight. This level of protein intake will ensure adequate amounts to maintain and increase lean muscle which is the key to fat loss. Muscle is more metabolically active than fat so the more muscle you have, the higher your natural metabolism will be. However, taking in this amount of protein without supplementation can often be difficult especially for those leading very busy lifestyles. I find that adding one shake per day containing 25-35 Grams of Protein (I prefer Whey) will dramatically help most people reach the desired levels.

3. CREATINE

Creatine is an organic acid that occurs naturally in the body.It is our body’s main source for explosive energy – up to about 10 seconds of work. Moreover it has a vasodilatory affect on the blood vessels – helping them to dilate and increase blood flow to working muscles. Sure the body will naturally replenish the stores of creatine but this takes time and thats where supplementation can assist. By saturating the muscles with ‘extra’ creatine, the stores will stay high allowing you to work harder longer. For anyone that trains, and that should be everyone looking to achieve that lean waistline – this is a huge benefit. There are several types of creatine on the market but most of the positive research has been done using creatine monohydrate. Typically a dose of 5 grams per day is sufficient for most people and the loading phase is not necessary, especially for people looking to use the supplement long term. There has not been research showing that cycling your use of creatine (starting and stopping intake) is more beneficial than regular supplementation.

There you have it – 3 supplements to aid in your quest for a strong, flat and defined midsection, and more importantly your long term health!


The Abs Company Joins Association of Fitness Studios

NEWS RELEASE

The Abs Company – Latest Industry Leader to Join AFS

(OAKLAND, CA, CHESTER, NJ, February 17, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of The Abs Company to its membership and sponsorship ranks.

One of the fitness industry’s most identifiable brands, The Abs Company makes high quality, innovative commercial abdominal and functional training exercise equipment focused on the development of core strength. Abs Company products include brands such as Ab Coaster, TireFlip 180, Ab Solo, X3S Bench, and the Abs Bench and are used in over 10,000 commercial fitness centers and in millions of homes in 40+ countries worldwide.

“We at AFS couldn’t be happier to welcome The Abs Company into our Community,” said Josh Leve, AFS founder and CEO. “Any time an industry leader like The Abs Company sees value in what we’re doing, it’s both humbling and energizing. We look forward to working hard to earn and reward their support.”

The Abs Company is committed to making exciting, unique equipment for all levels of fitness training, from beginner to elite, to keep members and clients excited and coming back for more. The Abs Company also assists studios and health clubs in the design and layout of space dedicated exclusively to core training, one of the primary reasons why people join a fitness facility. This is especially important in the studio space where revenue per square foot is a high priority.

“We fully understand the studio space and we’re impressed with AFS and the benefits they provide to the industry,” said Sean Gagnon, President of The Abs Company. “We look forward to working with Josh and his team to enhance the profitability of studio owners throughout the world.”

Industry research has shown that innovative Ab and functional core training equipment is a powerful marketing tool for studios and health clubs, helping facilities attract and retain clients. Core training is important at every level of fitness, and The Abs Company makes a range of products to keep members engaged as they move from beginner to advanced, a concept they call The Lifecycle of a Member.

Gagnon went on to say, “Studios and clubs are focused on adding equipment that people want to use. It’s not about having space, but about having space for the right things. Ab machines are a key part of that attraction. Our Core Based Functional products complete the story.”

More information on The Abs Company can be found at https://theabscompany.com/.

About AFS

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios. AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown. www.afsfitness.com


The Abs Company Joins Association of Fitness Studios

NEWS RELEASE

The Abs Company – Latest Industry Leader to Join AFS

(OAKLAND, CA, CHESTER, NJ, February 17, 2017) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of The Abs Company to its membership and sponsorship ranks.

One of the fitness industry’s most identifiable brands, The Abs Company makes high quality, innovative commercial abdominal and functional training exercise equipment focused on the development of core strength. Abs Company products include brands such as Ab Coaster, TireFlip 180, Ab Solo, X3S Bench, and the Abs Bench and are used in over 10,000 commercial fitness centers and in millions of homes in 40+ countries worldwide.

“We at AFS couldn’t be happier to welcome The Abs Company into our Community,” said Josh Leve, AFS founder and CEO. “Any time an industry leader like The Abs Company sees value in what we’re doing, it’s both humbling and energizing. We look forward to working hard to earn and reward their support.”

The Abs Company is committed to making exciting, unique equipment for all levels of fitness training, from beginner to elite, to keep members and clients excited and coming back for more. The Abs Company also assists studios and health clubs in the design and layout of space dedicated exclusively to core training, one of the primary reasons why people join a fitness facility. This is especially important in the studio space where revenue per square foot is a high priority.

“We fully understand the studio space and we’re impressed with AFS and the benefits they provide to the industry,” said Sean Gagnon, President of The Abs Company. “We look forward to working with Josh and his team to enhance the profitability of studio owners throughout the world.”

Industry research has shown that innovative Ab and functional core training equipment is a powerful marketing tool for studios and health clubs, helping facilities attract and retain clients. Core training is important at every level of fitness, and The Abs Company makes a range of products to keep members engaged as they move from beginner to advanced, a concept they call The Lifecycle of a Member.

Gagnon went on to say, “Studios and clubs are focused on adding equipment that people want to use. It’s not about having space, but about having space for the right things. Ab machines are a key part of that attraction. Our Core Based Functional products complete the story.”

More information on The Abs Company can be found at https://theabscompany.com/.

About AFS

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios. AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown. www.afsfitness.com


What Super Bowl 51 Can Teach You About Your Fitness Routine

This past Sunday we witnessed what will perhaps go down as the greatest Super Bowl of all time! Going into the game the stakes couldn’t have been higher. Not only was the world championship on the line but a win for the favored Patriots would make Coach Belichick and QB Tom Brady the winningest tandem of all time!

It wasn’t going to be easy though. The Atlanta Falcons were coming off a 11-5 season and their QB Matt Ryan was the NFL MVP! They were coming to play!! Right from the opening drive they showed that and by halftime they were leading 21-3. With 8 minutes remaining in the 3rd Quarter they extended their lead to 25 – 28-3! Most thought the game was over and New England had no chance for victory. In fact, no team had ever overcome more than a 10 point deficit in the SuperBowl.

So what does all of this have to do with fitness? After the game there were countless interviews of all of the players and coaches who all recounted the night’s events. When you boil all the comments down, 3 themes emerged and it is these themes that you can apply to your fitness goals to get the results you are after.

1. Evaluate and Adjust:

When the Patriots found themselves down by 25 they had to change their approach or they were going to lose! They changed their play selection, protections, coverages etc. When you are pursuing a fitness goal you must do the same. Look at what you are doing and objectively evaluate whether or not it’s working. If you aren’t getting the results you are after, make some adjustments. If you always do steady state cardio, try intervals. If you always lift free weights, try machines or body weight. If you always eat 5 meals a day, try intermittent fasting. Just like with the Patriots, small adjustments can make a BIG difference.

2. Focus on the Details:

Anyone successful will tell you that one of the biggest keys is to consistently do the little things well. It’s not about the big moves and there is no secret recipe. It’s the consistent execution of the small details that will lead to success. At the end of the game they asked Coach Belichick how they did it and he said “We just kept grinding it out!” The same is true of your fitness routine. There is no secret. Stay consistent. If you plan to work out 3x per week then do it. If you need to stretch daily to improve your flexibility – do it! If you commit to not eating past 7pm – do it. Whatever your commitments are to your fitness goals, consistently honor them and you will see results – period!

3. Never Give Up:

When you are starting out on your fitness journey the end result can seem so far away! You may be doing well for a while and then you hit a setback, you get injured, or you just plain fall off the wagon. It happens. You will also hit plateaus and feel like you will never get there. Good news – You will if you just keep going! One thing is for certain, if you give up, you’ll never reach your goals!

As the game got more and more out of hand many people stopped paying attention or flat turned it off. However, those that stuck it out were treated to one of the most improbable comebacks they will ever see. It was indeed the greatest comeback of all time. However, when you break it down, the recipe for success really wasn’t that difficult! Adjust, Focus on the Details, and Never Give Up! Apply these same principles to your fitness goals and you too will come away with the victory!

Click HERE to learn more


Get To Know MMA Champion Claudia Gadelha

1. What motivated you to get started in mixed martial arts?
I came from humble beginnings – I was very poor with few opportunities in Brazil, and no future. I discovered BJJ, and saw that if I dedicated myself to BJJ training and the philosophy of BJJ as well, that it could totally change my life for the better…and it did.

2. What are your interests outside of fighting and the martial arts?
Other than fighting, I enjoy planning and talking business for my career, and MMA Gym ventures. I like going to the beach and skateboarding. I like to always keep my body and my mind in motion.

3. What is your normal workout routine and your routine before a fight?
I train 6 days per week, with 2-3 sessions per day. The training intensity goes up a lot in Fight Camp, with 3 hard sessions per day.

4. What is it your favorite way to train?
My favorite thing to do to train is Jiu Jitsu. I love it.

5. How much cardio versus weight lifting?
I tend to do 75 percent cardio, and 25 percent strength training.

6. What is your eating regimen normally and before a fight?
I eat every 3 hours all year round. I try to eat clean, but definitely indulge in some chocolate…in moderation of course. However when fight camp starts I eat totally clean and healthy with no “junk” at all.

7. What’s your favorite exercise or routine?
My favorite non-fight training exercise is running – outside for sure!

8. What keeps you motivated to workout?
I love to workout! It makes me feel so good during and after. I really feel satisfied after a good workout..and have that great feeling of accomplishment when I’m done.

9. What are the best exercises to tone your abs? What type of equipment do you like to use?
I like to use the X3S to work my abs. I only do X3S type of movements for my ab training.

10. What is the best piece of advice you can give to a person trying to get in shape?
Start small but START. Do a little more today than you did yesterday. Be consistent and Stay Motivated. Believe in yourself and stay very committed! Follow your dreams..and you will make it there!


Get To Know MMA Champion Claudia Gadelha

1. What motivated you to get started in mixed martial arts?
I came from humble beginnings – I was very poor with few opportunities in Brazil, and no future. I discovered BJJ, and saw that if I dedicated myself to BJJ training and the philosophy of BJJ as well, that it could totally change my life for the better…and it did.

2. What are your interests outside of fighting and the martial arts?
Other than fighting, I enjoy planning and talking business for my career, and MMA Gym ventures. I like going to the beach and skateboarding. I like to always keep my body and my mind in motion.

3. What is your normal workout routine and your routine before a fight?
I train 6 days per week, with 2-3 sessions per day. The training intensity goes up a lot in Fight Camp, with 3 hard sessions per day.

4. What is it your favorite way to train?
My favorite thing to do to train is Jiu Jitsu. I love it.

5. How much cardio versus weight lifting?
I tend to do 75 percent cardio, and 25 percent strength training.

6. What is your eating regimen normally and before a fight?
I eat every 3 hours all year round. I try to eat clean, but definitely indulge in some chocolate…in moderation of course. However when fight camp starts I eat totally clean and healthy with no “junk” at all.

7. What’s your favorite exercise or routine?
My favorite non-fight training exercise is running – outside for sure!

8. What keeps you motivated to workout?
I love to workout! It makes me feel so good during and after. I really feel satisfied after a good workout..and have that great feeling of accomplishment when I’m done.

9. What are the best exercises to tone your abs? What type of equipment do you like to use?
I like to use the X3S to work my abs. I only do X3S type of movements for my ab training.

10. What is the best piece of advice you can give to a person trying to get in shape?
Start small but START. Do a little more today than you did yesterday. Be consistent and Stay Motivated. Believe in yourself and stay very committed! Follow your dreams..and you will make it there!


Detox to Lose Body Fat

The tummy area is always a tough spot when it comes to weight loss and it sometimes needs a little help to give it the kick it needs to become tight and toned. There are many methods out there that are natural boosters to losing the belly fat. Using detox methods flushes the body of what it doesn’t need and more times than not, helps to improve the body’s normal functions to make a job like digesting food “supersized”. Here are 5 detox ideas that can help to burn belly fat.

1. Detox Water – This water goes by many names, from detox water to weight loss water as well as fruit infused water. The ingredients can be changed to focus on other areas of health that you would desire, but for belly fat, the best formula to use is cucumber, lemon, and mint. Combining these ingredients in water pulls the antioxidant from the fruits and herbs into the water for faster absorption into the body. The fruits boost the metabolism and flush the body of toxins; and water is a gut buster, as well as the most important fluid you will ever need for detoxing the body. The detox water is not limited to just cucumber and lemon, but this is the one that is popular for belly fat.

There is also the orange, strawberry and mint mixture. To make the water just add a few mint leaves, a handful of fruit slices like strawberry or a medium cucumber and lemon or orange slices, making sure to use the whole fruit. Add all these ingredients to a pitcher of water and let it sit for about 12 hours or overnight before drinking. Keep this in the refrigerator for the best results.

2. Apple Cider Vinegar – This method has been hailed from the east to western hemisphere as the ultimate fat burner and it gets this attention because it actually does work. With the combination of lemon juice and cayenne pepper, it aids in better digestion and cuts fat – especially stubborn belly fat. The mixture of the lemon juice and cayenne is optional though, and if you prefer just the apple cider vinegar it works well by itself. The vinegar has an acid called acetic acid that can supress the appetite and also aids in digestion, cuts water retention and burns belly fat.

3. Green Tea – This tea can be used to incorporate into smoothies or just to drink by itself, whether hot or cold. Green tea is packed with many vitamins minerals and antioxidants as well as polyphenols that give the body nutrients, flush the digestive tract, and boost the metabolism and immune system to fight infection. There are many recipes that incorporate green tea, but it can be had by itself as just tea. For better results, it is best not to add any artificial sweeteners as this reduces the effects the tea will have.

4. Ginger – This is a root that many use to enhance food flavors, but it can be used as a detox to flush the body of toxins, cut sugar cravings, and burn body fat. Ginger can be enjoyed as tea or infused in water with other fruit and herbs, like cinnamon, to pull its properties into the water.

5. Plain Water – All the previously mentioned methods are great and do work, but many overlook the benefits of drinking just plain water. Having a glass of water half hour before eating, when waking up and before going to bed has shown a drastic improvement in weight loss particularly in the belly region.

It goes without saying that exercise is very important to help these methods work even better. Although they are great stand-alone methods, exercise is a great way to naturally burn the body fat and propel the fat-burning process. What detoxing will help to do is prepare the body for shedding of fats. Combine that with exercise to help the pounds roll off.

The Abs Company core and functional training equipment can help with that! We’d love to help you design the perfect core and functional training space for your home gym or fitness facility. It’s what we do!


Detox to Lose Body Fat

The tummy area is always a tough spot when it comes to weight loss and it sometimes needs a little help to give it the kick it needs to become tight and toned. There are many methods out there that are natural boosters to losing the belly fat. Using detox methods flushes the body of what it doesn’t need and more times than not, helps to improve the body’s normal functions to make a job like digesting food “supersized”. Here are 5 detox ideas that can help to burn belly fat.

1. Detox Water – This water goes by many names, from detox water to weight loss water as well as fruit infused water. The ingredients can be changed to focus on other areas of health that you would desire, but for belly fat, the best formula to use is cucumber, lemon, and mint. Combining these ingredients in water pulls the antioxidant from the fruits and herbs into the water for faster absorption into the body. The fruits boost the metabolism and flush the body of toxins; and water is a gut buster, as well as the most important fluid you will ever need for detoxing the body. The detox water is not limited to just cucumber and lemon, but this is the one that is popular for belly fat.

There is also the orange, strawberry and mint mixture. To make the water just add a few mint leaves, a handful of fruit slices like strawberry or a medium cucumber and lemon or orange slices, making sure to use the whole fruit. Add all these ingredients to a pitcher of water and let it sit for about 12 hours or overnight before drinking. Keep this in the refrigerator for the best results.

2. Apple Cider Vinegar – This method has been hailed from the east to western hemisphere as the ultimate fat burner and it gets this attention because it actually does work. With the combination of lemon juice and cayenne pepper, it aids in better digestion and cuts fat – especially stubborn belly fat. The mixture of the lemon juice and cayenne is optional though, and if you prefer just the apple cider vinegar it works well by itself. The vinegar has an acid called acetic acid that can supress the appetite and also aids in digestion, cuts water retention and burns belly fat.

3. Green Tea – This tea can be used to incorporate into smoothies or just to drink by itself, whether hot or cold. Green tea is packed with many vitamins minerals and antioxidants as well as polyphenols that give the body nutrients, flush the digestive tract, and boost the metabolism and immune system to fight infection. There are many recipes that incorporate green tea, but it can be had by itself as just tea. For better results, it is best not to add any artificial sweeteners as this reduces the effects the tea will have.

4. Ginger – This is a root that many use to enhance food flavors, but it can be used as a detox to flush the body of toxins, cut sugar cravings, and burn body fat. Ginger can be enjoyed as tea or infused in water with other fruit and herbs, like cinnamon, to pull its properties into the water.

5. Plain Water – All the previously mentioned methods are great and do work, but many overlook the benefits of drinking just plain water. Having a glass of water half hour before eating, when waking up and before going to bed has shown a drastic improvement in weight loss particularly in the belly region.

It goes without saying that exercise is very important to help these methods work even better. Although they are great stand-alone methods, exercise is a great way to naturally burn the body fat and propel the fat-burning process. What detoxing will help to do is prepare the body for shedding of fats. Combine that with exercise to help the pounds roll off.

The Abs Company core and functional training equipment can help with that! We’d love to help you design the perfect core and functional training space for your home gym or fitness facility. It’s what we do!