When’s the last time you evaluated your gym’s social media footprint? Sure, your club might have a Facebook Page that’s used every few weeks--or an Instagram account that posts new equipment, class schedule updates, and employee introductions. But are you really...
Since the dawn of the fitness industry, some things have remained unchanged; gym members are probably looking for great cardio equipment, a nice spread of free weights, and effective selectorized machines. But there's a chance your gym is missing out on one specific...
No matter how many new fads and crazes come up in the fitness industry, it’s hard to argue against the classics. The bench press remains the champion of chest exercises, the pull up is still the gold standard for building your back muscles, and the bicep curl is...
We've all been there. You're struggling through your treadmill workout and you're ready to call it quits when it happens; that one song comes on your playlist and everything changes. As if by magic, you find yourself with a new well of energy, and all of a sudden...
Big butts are in! If you're even remotely involved in the fitness world, a quick scroll through your Instagram feed will show you that glute training is not only in high demand, but that it's not going anywhere. And while a Google search will give you thousands of...
If you ask your average gym member what their ‘core’ is, you’d probably get a pretty simplistic response. In fact, most people might hear the word core and think only of the vaunted ‘six-pack’. But as fitness professionals know, our cores consist of a whole lot more...
Let me brighten your day with something you probably aren’t getting enough of; GOOD NEWS. Covid-19 has led to a year full of challenges for the fitness industry, and a quick look at your TV, your Twitter Feed, or your preferred news source might fill you with a sense...
Let’s talk about the booty. Not since Sir Mix-A-Lot’s 1992 hit ‘Baby Got Back’ has the rear-end been in so much focus on a global scale. And it’s not just Instagram Influencers or Kardashians who are hyper focused on sculpting toned and healthy glutes; the trend has...
As a guy over 40, I know exactly how you feel about your fitness journey. After a long day at work, sometimes it’s a challenge to make it to the gym. And your home gym never seems to deliver the same pump you get when you work out on commercial grade equipment. What...
The days of only running (or walking) in place on the treadmill or throwing around dumbbells are over. Why, you might ask? Because your average American gym member wants more from their membership. They know that they deserve workout options that are time effective,...