Core Concepts

Regular fitness insights from The Abs Company

IHRSA AND INNOVATION

Innovation. Uniqueness. Changing Lives From The Core. That is what The Abs Company is all about. We believe in taking risks to innovate because we are not afraid to fail. We believe in our products and the benefits they provide to our customers. That’s why we are...

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Training…the other kind

It’s no secret that this time of year new members of all types flood into fitness centers around the world. Every year improving health and fitness or losing weight remains the top resolution world wide. Unfortunately making the resolution and sticking to it are often...

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Gym Safety

Every gym facility wants to be different. They want the all the latest pieces that everyone wants to increase the fitness experience they provide. Every member is looking for that “wow” factor - the thing that motivates them and gets them excited to train. One piece...

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Take Your Fitness Business to the Next Level

If you want to grow your business it’s no secret that you have to keep growing your skill set and that of your team. The skills that got you here will not get you there! It is imperative that we keep learning and progressing as businesses really have only 2 fates -...

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Small Space. Big Impact.

Small Space Big Impact One of the biggest challenges facing the fitness industry is SPACE. One of the single largest fixed costs for a fitness club or studio operator today is rent. Because space is so expensive we have seen a shift in the way many clubs are designed....

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Efficient Equals Effective

Efficient Equals Effective We recently had an article published in the National Fitness Trade Journal that really highlights our core concepts when designing a successful fitness space.  Take a look at the full article here Efficient Equals Effective  

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Are You Listening?

Over the weekend I was at a party and was talking with a friend of mine who is in sales in another industry. He was telling about his frustrations from a recent meeting with a prospect. As my friend learned more about the company and their needs he shared with him...

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Lifecycle of a Member – Part 3

KEEP MEMBERS ENGAGED! This is the third and final blog post in our series about the “Life Cycle of a Member.” As we know, our clients and customers do not join the gym or the studio at the same fitness level as everyone else. It is important to appeal to members who...

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Life Cycle of a Member – Part 2

THINK ABOUT THE BEGINNER This is the second blog post in our series about the “Life Cycle of a Member.” As we know, our clients and customers do not join the gym or the studio at the same fitness level as everyone else. There are a myriad of levels, and our job is to...

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Life Cycle of a Member – Part 1

ARE YOU CONSIDERING THE LIFECYCLE OF A MEMBER? The Abs Company founders have a combined 40+ years of experience in the fitness business as personal trainers, health club owners and exercise product developers.  Our experience has helped us to see how a typical health...

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Snap Fitness Showcase – Snap Fitness Wyoming

[vc_column]Look What Snap Fitness Wyoming, MI is doing to help retain members Understanding the importance of what members really want, Snap Fitness Wyoming created this Core Strength Zone in their club. A dedicated area where members can go to do their entire core...

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The Abs Company Acquires Impact Fitness

[vc_column][vc_single_image media="3059" media_width_percent="100"]The Abs Company started the new year with a bang with the acquisition of Impact Fitness.  Since then we’ve been working hard preparing to roll out our all new line of functional training equipment....

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Introducing the X3S

Introducing the X3S

[vc_single_image media="2480" media_width_percent="100"][vc_column]Ever wondered what would happen if you could combine functional core training and isolation training in one simple, space saving workout machine? Surprise – such a thing not only exists, but exceeds...

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The All New X3S Functional Core Trainer

The All New X3S Functional Core Trainer

X3S BENCH MAXIMUM RESULTS, MINIMUM SPACE When it comes to core training the debate rages on as to whether isolation orfunctional training is better. There are certainly merits to both sides of the discussion but what if you could have BOTH in one simple, effective and...

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The Most Effective Way to Use an Abs Bench X2

[vc_column][vc_single_image media="2112" media_width_percent="100"] Many people today continue to erroneously believe that proper ab training requires a high number of repetitions to be effective. But there’s a better way, a simpler way, and here it is: Train the...

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