How would you explain your position/role at The Abs Company?
I am one of the founders and now the CEO of The Abs Company. My main role as CEO is to set the vision for the company and to ensure that our collective actions map to this vision while upholding our culture.
How did you get into fitness/ the fitness industry?
I was an athlete my entire life and when my competition days came to an end I knew I still wanted to be around sports, health, and fitness. I did not feel a strong calling to teach but wanted to combine my loves of fitness and business. I got my undergraduate degree in Exercise Science which is a general degree in the field. After graduation I became a personal trainer in a health club and learned as much as I could about the industry. I decided to go back to school and got my master’s degree in Clinical Exercise Physiology and set out on a career in Cardiac Rehab. Very quickly I realized that I enjoyed the preventative side much better and went back to the health club. Eventually I became a partner in the clubs and got to work along side my first mentor - Don Brown. He’s was the owner of the clubs and is the inventor of the world famous Ab Roller. The success of that product later allowed us to co-found The Abs Company together. Together with David Augustine we ran the company for 11 years until I purchased it from them last year. The rest of the story is still being written!
What do you like best about your job?
At The Abs Company we believe that Fitness Changes Lives. It is a belief that I hold dear because I’ve seen all too well the effects of unhealthy lifestyle. I believe that fitness should be accessible to all and love that I get to play my small part in influencing this every day. Our purpose is We Change Lives from the Core. There is nothing better than that!
Which Core Value means the most to you and why?
We lead with gratitude. I believe that gratitude is the greatest force for good in the universe. When you truly fill your heart, mind and spirit with gratitude there is simply no room for anything negative!
What is your favorite TAC product and why?
That’s like asking which child someone likes better! I love all of our products because we never know which one will resonate with the user. As I’ve mentioned, we believe that fitness changes lives. Whichever TAC product gets you interested in fitness and helps you along your journey is my favorite one!
What is something you enjoy doing outside of work?
I try to structure my time around the 3 F’s. Faith, Family and Fitness. I’ve learned that the key is simply to be present. As I like to say - Be where you are!
Anything else you would like people to know?
I’m a growth minded person and truly believe anything is possible if you are willing to put in the hard work and ensure that the effort leads to the results you are after. I love learning and growing, and I will for all of my days. My greatest ambition is to never become complacent!