By Jane Brailey

If you are a personal trainer, it can be hard to find the time to pursue further education. Fortunately, with how advanced technology is today, you can still invest in continuing your education through online courses. An article by the Entrepreneur highlights that unlike the traditional modes of teaching which are bound to certain demographics and limit others by location, online courses can bring learning to every kind of student – regardless of age, profession, location, and disability – from anywhere around the world as long as they have access to the internet. Like any other professional, continuing education is a great idea for personal trainers. Here are some of the reasons why you should invest in further education:

You can develop new skills

Even with how rapid the fitness industry is moving, trainers often end up using similar commercial equipment and techniques when training clients. What will set you apart from other personal trainers is the experience you offer and the expertise you have in utilizing equipment and implementing training programs. By pursuing further education, you will be able to develop new skills and knowledge that will be helpful in improving customer experience. As highlighted in our previous post ‘How Customer Experience Changes Lives’ , improving customer experience begins with imparting the knowledge you have to customers in such a way that will be beneficial for them.

You can market yourself and your brand better

Part of being a personal trainer is selling your expertise to clients. Obviously, clients want to work with someone who’s qualified, reliable, and trustworthy. When it comes to choosing between two trainers who have similar skill sets – and barring external factors such as recommendations from friends and family – they are more likely to go with the one who looks better on paper, in terms of the education they’ve pursued. To supplement your learning, information from Maryville University shows that there is a growing demand for professionals due to the general population's demand for a healthier, more active community. And today's degrees equip you with the foundational skills needed to excel in today's economy, such as communication, team-building, and problem-solving skills.

You can grow your social network

Aside from learning, continuing education also provides personal trainers with the opportunity to meet individuals coming from various industries. The new relationships that you create as you study will likely turn into social connections that can either help you get more clients or advance further in your career. An article by Forbes suggests that networking is extremely important because it serves as an avenue to exchange ideas and gain new opportunities, improves your creativity, helps you get support from high profile individuals, boosts your self-confidence and makes you more noticeable.

You can gain a better income

According to the most recent statistics cited by Statista, American’s with a professional degree had the highest household median income at $160,007. In comparison, those with less than a ninth grade education made significantly less money, at $26,875. This goes to show just how big education’s impact is on your income. As a personal trainer who sells knowledge for a living, continuing education is an investment that will definitely increase your worth as a professional. Additionally, with how diverse online courses are, you will have the opportunity to learn entrepreneurial skills that could encourage you to make your business run more smoothly, which will surely add to your income in the long run.

Regardless of industry, part of being a professional in today’s fast-paced society is being able to adapt quickly to changes and to always have something new to bring to the table.

To find more great blog posts about fitness insights, perseverance, teamwork, and more visit our Core Concepts Blog.