The Social Media Effect
Why Members Want Abs and Glutes—and Will Pay for Them
Scroll through Instagram or TikTok, and one thing becomes clear: abs and glutes dominate fitness content. These muscle groups are the stars of online fitness culture.
For gym owners, this trend isn’t just noise—it’s a roadmap to profitability. The opportunity lies in designing gym spaces that deliver these results, encourage content creation, and drive revenue.
Why Abs and Glutes Rule Social Media
Members today are as motivated by how they feel as by how they look. Nothing symbolizes results more than defined abs and sculpted glutes.
Hashtags related to abs, core, and glutes are among the most shared in fitness. Phrases like #abworkout, #bootybuilding, and #gluteworkout generate huge numbers of impressions every day. When members see these workouts online, they want to replicate them—and they’re willing to pay for facilities that help them achieve "social-media-worthy" results.
The Member Mindset: Results and Recognition
Social media has changed what motivates members inside the gym. It’s no longer just about personal progress—it’s about sharing that progress with others. For many, posting a workout is as satisfying as completing it, so visually appealing and effective equipment and spaces are more in demand than ever.
- Visible results (abs and glutes)
- Content-friendly workouts they can record or share
- Unique experiences that stand out from generic gym setups
If your gym provides this combination, you’re not just meeting expectations—you’re exceeding them.
Designing for Social Engagement
Create dedicated ab, glute, and shred zones that combine targeted training with eye-catching setups. Imagine a section branded as the Shred Zone™, featuring sleek machines, bold signage, and HIIT cardio equipment. Members train, record their workouts, and tag your gym in their posts—turning your gym into a content destination.
- Members train where it looks good.
- They post their workouts.
- Their network sees it.
- Your brand awareness grows organically.
Equipment That Drives Engagement
- Ab Solo® – Interactive ab machine with built-in targets, gamifying core training and ideal for social sharing.
- Glute Coaster® – Unique glute movement, sleek look, and highly sharable results.
- Shred Zone™ – Combination of ab, glute, and HIIT cardio machines in a branded space.
Monetizing the Social Media Effect
- Premium memberships with branded Shred Zones
- Small group training featuring signature equipment
- Personal training upsells focused on aesthetics and performance
- Social events and competitions that encourage posting and member participation
Packaging equipment and programming into experiences turns member interest into recurring revenue.
Why This Matters for Retention
Attracting new members is important, but retention is where profitability lies. Members quit when they don’t see results, but by focusing on abs and glutes, you meet core desires and foster loyalty—with the added bonus of public accountability when members share their progress online.
A Competitive Advantage for Your Gym
Most gyms focus broadly on “strength” or “cardio,” but few own the ab and glute category. Branding a Shred Zone and offering content-friendly equipment creates a unique selling proposition that draws in serious members.
Final Takeaway
Social media has spoken: abs and glutes are the stars of fitness. By leaning into this demand, gym owners can design spaces that deliver results, recognition, and revenue.
With equipment like Ab Solo®, Glute Coaster®, and a branded Shred Zone™, your facility becomes a destination for social sharing and membership retention.
Harness the social media effect. Give members what they want—and let their content market your gym for you.