Alexia Petrakos - Digital Operations Manager

How would you explain your position/role at The Abs Company?
As the Digital Operations Manager, I work behind-the-scenes orchestrating our internal projects on platforms like HubSpot and Shopify. I’m here to support our team, troubleshoot issues, brainstorm solutions, and help them make the most of our tools. I’m always on the lookout for ways to streamline our processes and boost efficiency, using tools like HubSpot Workflows and Zapier as my secret weapons.

I work closely with our marketing, operations, and sales teams, crafting strategies that drive results. From managing our website to navigating the complexities of CRM management, I’ve got it covered. And when it comes time to find new software solutions, I'm always on the lookout for the perfect fit.

How did you get into fitness/ the fitness industry?
I didn't plan on joining the fitness industry, but I found a great opportunity, a fantastic team, and realized it was a great fit for my skills and interests.

What do you like best about your job?
I get to create solutions to problems the company is facing, make work easier and better for my co-workers, and dive into all sorts of awesome tech to support the company's growth!

Which Core Value means the most to you and why?
Big Things. It's a mindset that I believe is important to achieving all that you want in life. And it's at the heart of what I do at The Abs Company. Thinking differently, looking forward to growth & expansion, creating processes, procedures, and getting the right software in place to support it all.

What is your favorite TAC product and why?
I like the Tire Flip 180. It's a full body strength workout and it's pretty fun too.

What is something you enjoy doing outside of work?
I enjoy reading fiction, making art and practicing Tai Chi, as well as spending time with my family.

Anything else you would like people to know? (fun facts, hobbies, awards, certifications, accomplishments, goals, favorite quote, etc.).
Although I'm a "techie", I am an artist as well. I've dabbled in mixed media, acrylic, watercolor, drawing, bookbinding, fabric arts, and more recently, ceramics. I'm often found at a local community studio making whimsical creatures and other things out of clay.