How to Set Up a Dedicated Ab & Glute Zone in Your Gym

A dedicated Ab & Glute Zone is one of the highest-ROI floor changes a health club can make. This guide covers space requirements, equipment selection, layout principles, and what results to expect.

How Much Space Do You Need?

A functional Ab & Glute Zone can be built in as little as 150 square feet — equivalent to replacing underperforming cardio equipment or reclaiming a corner of the strength floor.

What Equipment Should a Commercial Ab & Glute Zone Include?

Core / Ab Equipment:

  • Ab Coaster CS3000 — works the abs from the bottom up, without strain on the neck, back, or shoulders. The world's leading ab machine.
  • Vertical Crunch — complete core training in a compact footprint, with a swivel seat for oblique training.
  • Standing Ab Twist — rotational core training in a standing position for functional strength.

Glute Equipment:

  • Glute Coaster TL — trackless design with a 200 lb weight stack; progressive resistance for all levels.
  • Total Glute — five glute exercises in one machine, integrating squat, deadlift, and lunge patterns.
  • Glute Lift Pro — guided hip thrust machine. No adjustments needed; fits users from 5' to 6'7".

Where Should the Zone Be Located?

Visibility drives usage. Front-of-floor placement turns the Zone into a marketing asset, visible to prospects during tours and to members the moment they walk in.

"It is the first thing we talk about on our tours. It's actually at the front. We make sure we have it visible." — Matt, Manager, XL Fitness

Do You Need Special Staff Training?

Equipment alone drives strong results. But clubs that pair the Zone with certified staff see significantly larger gains. Certified clubs report:

  • 207% increase in personal training revenue
  • 209% increase in PT uptake among 18–25-year-olds
  • 77% reduction in PT staff turnover

There are now over 500 Certified Ab and Glute Specialists across 11 countries.

What Results Should You Expect?

  • 38% decrease in membership churn
  • 17% increase in monthly revenue
  • 10% increase in revenue per member
  • 56% equipment utilization rate — nearly double the 24–40% typical for strength equipment
  • 4.6 hours of daily active use vs. 2.7 hours for typical strength equipment

(Utilization data provided by Ecofit, tracked across Ab Coaster, Standing Ab Twist, Total Glute, and Glute Coaster.)

"There hasn't been a minute in the day when someone isn't using the Glute and Ab Lab. The evening classes are maxed out." — Bristol YMCA

Is This a Fad or a Long-Term Trend?

The data suggests structural, not cyclical, demand. Ab and glute training has generated more than 33 billion social searches, and 82% of gym members want to train both muscle groups.

"We just launched our new abs and glute zone. I think that trend will stick around." — Jerry Pugh, CEO, Workout Anytime

Where to Start

The Abs Company offers complimentary facility planning support for health clubs considering an Ab & Glute Zone — equipment selection, layout design, and zone configuration included.

www.TheAbsCompany.com  |  1-866-219-5335


Get complimentary facility planning support — equipment selection, layout design, and zone configuration included. Talk to our team →


Related Resources
Does Specialty Fitness Equipment Increase Gym Membership Retention?