Submit an idea

Have an Idea?

At the Abs Company we believe in taking risks to INNOVATE because we are not afraid to fail. The Abs Company was founded on INNOVATION and it is a pillar of our company. Do you have the next big idea in fitness? We’d love to hear about it. Complete the form below and we will have our product development team review your submission and get back to you with our feedback. Through the years we have brought many products from inventors to the worldwide fitness market. Yours could be next!

What We Look For

We believe that fitness should be simple, intuitive, and effective. When you look at our current product offerings it’s clear what they do. There is no big education involved and anyone, regardless of fitness level, can benefit from them! Does your product meet this standard? Tell us more! We also know that inventing a product is a process with many stages. Some people have an idea and doodle it on a napkin. Others have fully developed products that are already selling. Wherever you are congratulations because it takes courage to come up with a new idea! We get involved after you have gone through the initial design and prototyping phase of the invention. As an inventor you learn a lot in these stages so that when you present your idea, it’s been fully thought out! That’s where we can help you most.  If this is where you are, tell us more!


To keep it short - we don’t sign them. That may sound strange to you but let us explain. Like you, we are inventors and have a long standing reputation in the marketplace. We are NOT in the habit of finding other people’s ideas and claiming them as our own. Not only is that simply bad business - it’s unethical. We demand HONESTY and INTEGRITY from ourselves and others. That is really all there is to it. To work together we must trust each other. No signature on a piece of paper is going to do that.

Through the years we’ve licensed products from several inventors and turned their ideas into worldwide fitness products! Together with our inventor partners we live our purpose - We Change Lives from the Core®. If we sound like the type of company you’d like to work with - a values based and purpose driven one - please continue with your submission. Congratulations on taking your idea this far and THANK YOU for considering The Abs Company with it!