Cathy Peterson - VP of Operations

How would you explain your position/role at The Abs Company?
As VP of Operations I oversee all Order Processing, Logistics, & Customer Experience. Working closely with our Operations Coordinators, Warehouses, Suppliers and Services to keep things running smoothly and efficiently. Operations works together with the Director of Customer Experience to provide excellent customer service and to fulfill The Abs Company Mission, ‘We Change Lives from the Core’

How did you get into fitness/ the fitness industry?
I was always involved in team sports growing up, swimming, soccer, tennis etc. I veered away from it after that, but as an adult I've started my fitness journey back up in every way and challenged myself to be the best version of myself. I've also made it a mission to revisit and re-learn some of those sports that I loved and am currently an avid tennis player. I'm on a consistent journey to be healthier and feel better. Fitness brings me peace and strength both physically and mentally. I want to help others to feel good and strive to be the best version of themselves.

What do you like best about your job?
I enjoy the journey of logistics and order processing and the sense of accomplishment when things arrive successfully to the end user. I get to see the process through from beginning to end. Seeing a quote progress to an order, working with the warehouse or factory to get the product successfully received by the customer, or with the installer to ensure a smooth delivery & install. Helping our customers through our dedication to Customer Experience and making things right.
The bonus is that I get to do this with a fantastic group of people working together for a common goal.

We believe our team is family here at The Abs Company, and I have never worked with an organization that held this value so high. We accomplish great things together as a TEAM!

Which Core Value means the most to you and why?

WIN
If we aren't winning at what we are doing that's when we know something needs to change or be adjusted. It's our parameter of progress and the ultimate goal no matter the task or current mission.

What is your favorite TAC product and why?
It changes periodically! Right now I am loving the Target Abs. It's simple, effective, and fun which is a winning combo. Second would be the Standing Ab Twist, you can really feel it working through your whole core...everyone can do it and it's a comfortable exercise.

What is something you enjoy doing outside of work?
Anything outdoors. Long walks, kayaking, biking, and gardening are high on my list. Spending time with my husband & family.

Anything else you would like people to know? (fun facts, hobbies, awards, certifications, accomplishments, goals, favorite quote, etc.).
In my spare time I work with charities and have done projects with The Appalachian Service Project and A Future with Hope as well as some small local groups. As a company we have volunteered with the Special Olympics as well and it was an amazing experience.

TAC Gives Back is a wonderful way the company continues to help others and we dedicate to a contribution every month.

“There is no exercise better for the heart than reaching down and lifting people up.” - John Holmes