Cindy Ramos, Vice President of Marketing and Sales

How would you explain your position at The Abs Company? 

I am responsible for developing and executing strategic sales and marketing initiatives to drive revenue growth and brand awareness. I do this by leveraging our innovative equipment and collaborating with our amazing team as We Change Lives from the Core through fitness.

How did you get into fitness/ the fitness industry? 

I’ve always been involved in sports and am definitely a bit of a tomboy. But truth be told, I didn’t set out to work in the fitness industry. I was in Marketing & Sales in the Theme Park industry for over 15 years. I loved being able to make a difference in our guests' lives by delivering a world class, once in a lifetime experience. When I met Sean and saw what he was doing for his “guests’” lives - it was a no-brainer. It was something I was excited and honored to become a part of.

What do you like best about your job? 

I love so many things about my job. I guess one of the biggest things is the opportunity to help people around the world get healthier and fit with such cool, innovative and FUN products. Most of our products didn’t exist in the industry. It’s really hard to innovate these days. Seems like everything has already been done. But we have managed to do it over and over with equipment like the TireFlip 180®...the Ab Coaster...the Ab Solo and more! I love that about our company. And I love the people that I get to do it with!

Which Core Value means the most to you and why?

My favorite is definitely GRATITUDE. It’s something I try to do in my life everyday. I’m grateful for so very much - good and bad. That Core Value aligns perfectly with how I try to live my life.

What is your favorite TAC product and why? 

I would have to say the TireFlip 180®. Again, it’s innovative, fun, there’s a ton you can do on it besides “flipping” and it solved 2 huge problems for our customers. Space, Safety - and it just looks cool! I love the way it grabs people's attention.

What is something you enjoy doing outside of work? 

I’m a mom of 2 boys. I’m happy doing pretty much anything with them. They’re grown now and I’m fortunate that we still enjoy spending time together and I truly like them as PEOPLE, not just my kids. We love sports (especially football), camping, traveling, being on the water and sometimes a good binge watching Netflix session.🙂

Anything else you would like people to know?  

Fun fact, I went to school for Criminal Justice and worked for the Los Angeles Co. District Attorney's office right out of college. (I thought I would be the next Jodie Foster in Silence of the Lambs!) I took a different career path but still can't pass up a good True Crime series or podcast!