Michael Ritter - Vice President of Business Development/Partner

Michael Ritter - Vice President of Business Development/Partner

How would you explain your position/role at The Abs Company?

I personally oversee and manage many of our key accounts. Additionally, as a partner, I am responsible for training and assisting our sales team with their key and non-key accounts.

How did you get into fitness/ the fitness industry?

I always played team sports and we would work out with weights to improve our strength and conditioning. I always loved training with weights and just about all aspect of training. When I was done playing team sports, I continued training and competed in both bodybuilding and Power-Lifting.

What do you like best about your job?

I love many aspects of my job yet if I had to just chose just one, it is working in such an amazing industry filled with terrific people dedicated to improving the health of people from all over the world.

Which Core Value means the most to you and why?

The core value that means the most to me is Big Things. I believe having a Big Things mindset to WIN at all aspects of work and life!

What is your favorite TAC product and why?

This is a tough one since I have many “favorites.” If I have to choose, I would say the TireFlip180. This is the product that I co-invented with Sean Gagnon. I love this product because it always provides our clients with a "WOW" factor.

What is something you enjoy doing outside of work?

I love spending time with my wife and 2 daughters. Both of my daughters are very athletic. My daughter, Karlie, plays Ice Hockey and she is a goalie. My daughter, Brooke, is a competitive dancer. Plus, when playing sports, we love to hit the gym together!

Anything else you would like people to know? 

I have always loved helping and working with others to improve themselves or their situation. For 15yrs, I led an Anti-Drug/Anti-Gang Program in NJ utilizing incarcerated men and women as the speakers. With this program, we not only helped the young people in the audience yet also helped the incarcerated folks find their purpose in life.