Articles

The Perfect Match
If you were to go up to most gym members and ask them - would you like great abs or a nice backside? Most would emphatically say BOTH! Think about it, these are probably the 2 areas people are most...
A Career of INNOVATION
The year was 2007. The place was San Francisco, CA. The Event was the IHRSA Trade Show at the Moscone Center. At this event there were 2 trade show halls. One for the established industry players and one for everyone...
Why Men Should Strengthen Their Pelvic Floor Too!
Yes, you heard it right. Men should strengthen their pelvic floor muscles too! Don’t let the common misconception that only women can have weak muscles in that area stop you from exercising them yourself. It can actually be very beneficial...
The Typical Life Cycle of a Member
Originally published in Winter 2017 Issue of National Fitness Trade Journal. When designing a gym or buying equipment, it is important to think about all of our members and prospects, from beginner to advanced. We also need to think about...