How Social Media Is Shaping Fitness
Social media has transformed the fitness landscape. A study shows 73% of Gen Z and Millennials say social media influences their fitness product or service purchases. From Instagram reels of workout routines to viral TikTok challenges, today's gym-goers aren't just training—they're documenting, sharing, and influencing. For gym owners, this shift isn't a distraction—it's an opportunity. And it starts with choosing equipment that looks great, performs well, and creates shareable moments.
Fitness Is Now Visual and Viral
The modern gym experience extends beyond the gym walls. Platforms like Instagram, TikTok, and YouTube are full of content showcasing innovative equipment, unique training styles, and aesthetically pleasing gym environments. In fact, fitness-related hashtags like #fitspo and #gymtok garner billions of views.
Why it matters for gyms:
- Eye-catching equipment boosts social shares
- Members become brand ambassadors by posting their workouts
- Social engagement creates free marketing and attracts new members
Abs and Glutes: The Most Searched and Shared
Core and glute training dominate social media fitness content. With over 32 billion combined search results pointing to abs and glutes it's no surprise that gym-goers are constantly on the hunt for new ways to sculpt these areas. For gym owners, showcasing targeted, visually engaging equipment is a winning formula for social buzz.
Machines like the Ab Coaster® CS3000 and Glute Coaster® TL combine sleek design with smooth movement that naturally draws the eye—perfect for TikTok, Instagram, or YouTube shorts.
Equipment Built for the Social Era
At The Abs Company, we design equipment that doesn't just deliver results—it turns heads. Our machines feature bold designs, intuitive function, and the kind of dynamic movement that makes for must-see content and help you harness the power of social media.
The TireFlip 180® creates explosive, full-body movement that's ideal for social content. Our upcoming aTAC™ HIIT Ergometer is a powerhouse of visual intensity. These machines don't just train—they perform for the camera.
The Rise of "Instagrammable" Zones
To capitalize on this trend, many gym owners are creating content-friendly fitness spaces—areas with signature equipment, intentional lighting, and backdrops designed for social media sharing.
Want your club to stand out? Build a visually engaging Ab & Glute Zone that incorporates glute, ab, and functional training equipment in one branded space. Not only does it deliver results, it gives members something to share.
Make Your Facility Social-Media Ready
- Add high-impact branding in your training areas
- Use contrasting flooring or lighting to highlight movement
- Train staff and trainers to tag your gym and use branded hashtags
- Create weekly challenges around glute or ab equipment
Final Thoughts
Social media isn't going away—and neither is the demand for bold, visual workouts that deliver real results. When you invest in innovative equipment that's built for both function and attention, your members get stronger and your brand gets noticed.
The Abs Company makes it easy to stay ahead of fitness trends by delivering equipment designed for results and visibility. Because when members post about their abs and glutes, your gym gets the spotlight.