Blog Posts

A Functional Training Zone maximizes limited gym space by combining targeted abs, glutes, and HIIT equipment into a compact, engaging area that drives results, retention, and revenue through efficient programming...

“Abs and glutes are the stars of online fitness culture, dominating social media content and shaping what gymgoers want most. Savvy gym owners can capitalize by designing branded spaces and...

Core training zones aren’t just trends—they’re profit centers. Discover how to design a high-performing, engaging ab zone that drives member results and revenue.

Social media has transformed the fitness landscape. A study shows 73% of Gen Z and Millennials say social media influences their fitness product or service purchases. From Instagram reels of workout...

Many people are just now getting back into the gym. It’s as important as ever to provide your members with a positive experience in your gym, so they’ll be sure...

Every gym facility wants to be different. They want the all the latest pieces that everyone wants to increase the fitness experience they provide. Every member is looking for that...

Recently, The Abs Company moved nearly twenty of their products to a new showroom at XL Fitness in Mount Laurel, New Jersey. The facility is a fully-functioning gym, open to...

Cindy Ramos is our director of marketing here at The Abs Company. Specifically, Cindy manages a four person marketing team, and spearheads the ecommerce department of the company. This means...

In today's fitness market there is no shortage of choices when it comes to selecting equipment for your facility. Granted much of it lives in similar categories like treadmills, selectorized...

When’s the last time you evaluated your gym’s social media footprint?  Sure, your club might have a Facebook Page that’s used every few weeks--or an Instagram account that posts new...

Since the dawn of the fitness industry, some things have remained unchanged; gym members are probably looking for great cardio equipment, a nice spread of free weights, and effective selectorized...

Last week, Rutgers head football coach Greg Schiano joined my class, and inspired us with lessons of success, motivation, and leadership. For those who may not know, Schiano is one...

Big butts are in! If you're even remotely involved in the fitness world, a quick scroll through your Instagram feed will show you that glute training is not only in...

This past week, I had the pleasure of attending a Zoom call with Rutgers head football coach Greg Schiano. The call was rather intimate, with only 20 members, and Coach...

Let me brighten your day with something you probably aren’t getting enough of; GOOD NEWS.  Covid-19 has led to a year full of challenges for the fitness industry, and a...