The New Core Standard - Why Functional Ab Zones Are the Future of Gym Design
In the evolving landscape of fitness facility design, one trend continues to stand out: the rise of dedicated, functional training zones. Among them, the Ab Zone is quickly becoming a staple for smart gym owners who understand that today's members want more than just a room full of treadmills and selectorized equipment. They're looking for engaging, effective spaces that deliver results—and core training sits right at the heart of that demand.
Why Core Zones Matter More Than Ever
Members aren't just training for aesthetics anymore. They're training for performance, longevity, and functional strength that translates into real life. A strong core enhances posture, prevents injuries, and improves performance across every discipline—from powerlifting and running to yoga and group fitness.
With over 6 billion views for core-related workouts on TikTok alone, there's no question that the appetite for abdominal training is at an all-time high. A dedicated core zone makes it easier for members to focus, improves equipment flow, and gives your facility a visual edge that gets shared on social.
The Member Mindset: Core Is a Priority
Data shows that abs are consistently among the most sought-after training outcomes. Members of all fitness levels value core work, but they often struggle with where to start or how to get the most from their efforts. This is where thoughtful zone design comes in. By curating a purposeful space filled with effective tools, you empower members to train smarter and stay consistent.
What to Include in a Functional Ab Zone
A great core zone should combine variety, simplicity, and a TOTAL core workout. The goal is to provide options that work for all levels, from beginner to athlete, while minimizing intimidation and maximizing engagement.
Recommended equipment includes:
- Ab Solo®: An interactive, med-ball-based ab machine that turns core training into a fun and functional workout experience.
- Ab Coaster® CS3000: A guided bottom-up motion that targets the entire abdominal wall with no stress on the neck or back.
- Standing Ab Twist™: A unique rotational trainer that works the obliques while keeping members upright and engaged.
Additional ideas: non-slip flooring for mat work, wall mirrors for form feedback, and signage with suggested workouts to encourage proper usage.
The Business Case: Ab Zones Increase Member Engagement
Aside from aesthetics and functionality, ab zones make good business sense. They:
- Increase dwell time—members often stay longer for extra core work
- Improve social shareability—ab training content performs well online
- Support upsells into small-group training or PT sessions
They also differentiate your facility from competitors still relying solely on crunch benches or outdated sit-up stations.
Real-World Example: The Abs Company Ab Zone
Clubs around the world have seen success after installing the Ab Zone by The Abs Company. It provides a turnkey solution with patented equipment and a modular footprint that fits easily into existing layouts.
Final Thoughts: Small Space, Big Impact
A thoughtfully designed ab zone doesn't require much space—100 to 200 square feet is enough to create a destination that drives traffic, boosts satisfaction, and supports meaningful results.
Core training is here to stay. Make it a feature, not an afterthought—and your members (and your retention rates) will thank you.