Cindy Ramos - Director of Marketing

How would you explain your position at The Abs Company? 

I am the Director of Marketing at The Abs Company.  Currently I oversee both B2B and Consumer direct marketing efforts giving me the opportunity to wear many hats - which I really enjoy. There’s never a shortage of work to do and I NEVER EVER get bored!   

How did you get into fitness/ the fitness industry? 

I’ve always been involved in sports and am definitely a bit of a TomBoy. But truth be told, I didn’t set out to work in the fitness industry. I was in Marketing & Sales in the Theme Park industry for over 15 years. I loved being able to make a difference in our guests' lives by delivering a world class, once in a lifetime experience. When I met Sean and saw what he was doing for his “guests’” lives - it was a no brainer. It was something I was excited and honored to become a part of.  

What do you like best about your job? 

I love so many things about my job. But I guess one of the biggest things is the opportunity to help people around the world get healthier and fit with such cool, innovative and FUN products. Most of our products didn’t exist before in the industry. It’s really hard to innovate these days. Seems like everything has already been done. But we have managed to do it over and over with equipment like the TireFlip 180®...the Ab Coaster...the Ab Solo and more! I love that about our company.  

Which Core Value means the most to you and why?

Based on my love for our innovation, my favorite Core Value should probably be: We believe in taking risks to INNOVATE because we are not afraid to fail. But on a Personal level my favorite is definitely We Lead with Gratitude. It’s something I try to do in my life everyday. I’m grateful for so very much - good and bad. That Core Value aligns perfectly with my life.

What is your favorite TAC product and why? 

I would have to say the TireFlip 180®. Again, it’s innovative, fun, there’s a ton you can do on it besides “flipping” and it solved 2 huge problems for our customers. Space, Safety - and it just looks cool!  

What is something you enjoy doing outside of work? 

I’m a mom of 2 boys. I’m happy doing pretty much anything with them. They’re grown now (18 & 24) and I’m fortunate that we still enjoy spending time together and I truly like them as PEOPLE, not just my kids. We love sports (especially football), camping, traveling, the beach and sometimes a good binge watching session of Game of Thrones or the Office. 🙂  

Anything else you would like people to know?  

I’m here to help. Truly. Not just in a Customer Service kind of way. I mean I really love to help people. I like to do what I can, whenever I can. At home, at work, personally, professionally. If there is something that I am able to do to make someone’s life a little better, a little easier, a little happier....I try to do it. I’m a huge believer in giving back and paying it forward. I just think it’s so important to be there for one another and lending a hand where you can. You never know what it means to someone. So if you need anything - I’m here. 🙂