Blog Posts

Everyone wants a nice washboard stomach and high and tight glutes, but the reality is when it comes to health, safety and powerful performance - that pelvic structure and the...

Since the dawn of the fitness industry, some things have remained unchanged; gym members are probably looking for great cardio equipment, a nice spread of free weights, and effective selectorized...

It’s no secret that many people often associate good physical health with a strong core. Virtually every fitness model flaunts a six-pack or flat stomach, and the marquee aspect of...

If you ask your average gym member what their ‘core’ is, you’d probably get a pretty simplistic response. In fact, most people might hear the word core and think only...

Can I come clean about something?  It’s a bit of an existential crisis but I figured I’d get it off my chest. Okay, here goes: I probably don’t work out...

At The Abs Company, we’re proud to provide the gift of fitness for people around the world. This holiday season, we’d like to share this awesome reminder of the importance...

As a veteran of the fitness industry, I know exercising has as much to do with how you look as how you feel.  And I can tell you, at fifty-one...

Most people think only of crunches when they think of ab workouts. But there are loads of other ways to work your abs that will keep your workouts fresh, fun,...

Abs are partially made in the kitchen, yes, but can we also build them from our inner core; the building blocks for a strong foundation in the gym and life?...

Have failed fads and countless crunches left you crying over a core that just won’t change —no matter what your ab workout routine?   There’s nothing worse than feeling like you’re...

"No matter how hard I work, I just can’t get my abs to show!” Perhaps the most common frustration amongst everyday exercisers is the seemingly impossible quest for washboard abs....

I stared at the three heart-shaped sticky notes on my bathroom mirror and groaned. Maybe taking three 30 day challenges (yoga, abs and clean eating) at the same time right...

Thanksgiving is the favorite holiday of many for several reasons - an opportunity to Lead with Gratitude (A Core Value here here at The Abs Company); to see family and...

Developing core strength is often an afterthought for athletes. Many want to build a strong midsection but for the wrong reasons. Yes, having a six-pack is attractive but it’s much...

“What is the best ab workout?” “Do ab machines work?” “How do I target my lower abs?” I know these types of questions all too well. Not only have I...