Core Concepts
Regular fitness insights from The Abs Company
Midsection Myths Part Two
When picturing what perfect health looks like, our minds oftentimes immediately think of the core. Whether that be a ripped 6-pack, or the elimination of one's gut, the notion of a flat stomach is frequently associated with the image of pristine physical condition....
3 Tips on Core-Glute Connection
Everyone wants a nice washboard stomach and high and tight glutes, but the reality is when it comes to health, safety and powerful performance - that pelvic structure and the way it moves and operates is one of the most critical things for us to nail down. It is...
How to Maintain a Healthy Work From Home Lifestyle
More people than ever started working from home this past year, and it seems remote work is here to stay. While remote work has many benefits, it can be difficult to maintain a healthy lifestyle being at home so often. Luckily, there are several ways to stay healthy...
4 Pool Workouts to Shape up and Cool Down
With summer coming, and the weather warming up, households across the United States are beginning to open up pools. Of course pools are a great tool for cooling off and relaxing during hot summer days, but the benefits they have on one’s physical fitness are immense...
Pump It Up: Boost Heart Health with Weight Training
One of the longtime detractions of weightlifting is that it does not improve cardiovascular health. Naysayers will claim that lifting weights will only help to increase muscle mass, and is not the proper form of training for individuals looking to strengthen their...
Why Men Should Strengthen Their Pelvic Floor Too!
Yes, you heard it right. Men should strengthen their pelvic floor muscles too! Don’t let the common misconception that only women can have weak muscles in that area stop you from exercising them yourself. It can actually be very beneficial for men when done right. If...
Does Weight Lifting Reduce Flexibility?
We’ve all heard the rumors that weightlifting counteracts the flexibility in one's body. It’s been said that when muscles get bigger and bulkier, that the body decreases in flexibility, and there is no way to be flexible with such big muscles. This is false, and in...
5 Ways To Use Social Media To Promote Your Gym
When’s the last time you evaluated your gym’s social media footprint? Sure, your club might have a Facebook Page that’s used every few weeks--or an Instagram account that posts new equipment, class schedule updates, and employee introductions. But are you really...
Why Your Gym Needs An Ab Zone
Since the dawn of the fitness industry, some things have remained unchanged; gym members are probably looking for great cardio equipment, a nice spread of free weights, and effective selectorized machines. But there's a chance your gym is missing out on one specific...
There’s Nothing ‘Sissy’ About The Sissy Squat
No matter how many new fads and crazes come up in the fitness industry, it’s hard to argue against the classics. The bench press remains the champion of chest exercises, the pull up is still the gold standard for building your back muscles, and the bicep curl is...
Winning Culture on the Gridiron: Lessons from Rutgers Head Football Coach Part 2
Last week, Rutgers head football coach Greg Schiano joined my class, and inspired us with lessons of success, motivation, and leadership. For those who may not know, Schiano is one of the best college football coaches in the country, and is a master at culture...
The Blueprint For A Great Glute Workout
Big butts are in! If you're even remotely involved in the fitness world, a quick scroll through your Instagram feed will show you that glute training is not only in high demand, but that it's not going anywhere. And while a Google search will give you thousands of...
Why Functional Ab Training Is So Important
If you ask your average gym member what their ‘core’ is, you’d probably get a pretty simplistic response. In fact, most people might hear the word core and think only of the vaunted ‘six-pack’. But as fitness professionals know, our cores consist of a whole lot more...
The Truth About Covid-19 & Gyms
Let me brighten your day with something you probably aren’t getting enough of; GOOD NEWS. Covid-19 has led to a year full of challenges for the fitness industry, and a quick look at your TV, your Twitter Feed, or your preferred news source might fill you with a sense...
The Booty Training Boom
Let’s talk about the booty. Not since Sir Mix-A-Lot’s 1992 hit ‘Baby Got Back’ has the rear-end been in so much focus on a global scale. And it’s not just Instagram Influencers or Kardashians who are hyper focused on sculpting toned and healthy glutes; the trend has...
Why Gym Members Want More HIIT Options
The days of only running (or walking) in place on the treadmill or throwing around dumbbells are over. Why, you might ask? Because your average American gym member wants more from their membership. They know that they deserve workout options that are time effective,...
Why 2021 Will Be The Year of Ab Training
Can I come clean about something? It’s a bit of an existential crisis but I figured I’d get it off my chest. Okay, here goes: I probably don’t work out my abs enough—especially for someone who works for the most innovative ab training equipment company in the world,...
Starting 2021 Off The Right Way
As a coach, I’ve seen many people fail to make progress with their health goals in the beginning of the year (or throughout the year). It’s frustrating for them to not make progress and they often give up completely. Let me share with you the top 5 things you CAN do...
Kick Start your Members New Year with a Free X3S Bench
For most of us, the dawn of the New Year represents the same things; endings and beginnings, promises of things to come, and a chance at a fresh start. Even if you aren’t one for New Years resolutions, that pristine calendar page holds the promise of opportunity. If...
The Benefits of Strengthening Your Core
At The Abs Company, we’re proud to provide the gift of fitness for people around the world. This holiday season, we’d like to share this awesome reminder of the importance of strengthening your core. Whether you share it with your gym members or it’s the push you...