Core Concepts

No matter how many new fads and crazes come up in the fitness industry, it’s hard to argue against the classics.  The bench press remains the champion of chest exercises, the pull up is still the gold standard for building your back muscles, and the bicep curl is...

Last week, Rutgers head football coach Greg Schiano joined my class, and inspired us with lessons of success, motivation, and leadership. For those who may not know, Schiano is one of the best college football coaches in the country, and is a master at culture...

Big butts are in! If you're even remotely involved in the fitness world, a quick scroll through your Instagram feed will show you that glute training is not only in high demand, but that it's not going anywhere. And while a Google search will give you thousands of...

If you ask your average gym member what their ‘core’ is, you’d probably get a pretty simplistic response. In fact, most people might hear the word core and think only of the vaunted ‘six-pack’. But as fitness professionals know, our cores consist of a whole lot more...

Let me brighten your day with something you probably aren’t getting enough of; GOOD NEWS.  Covid-19 has led to a year full of challenges for the fitness industry, and a quick look at your TV, your Twitter Feed, or your preferred news source might fill you with a sense...

The days of only running (or walking) in place on the treadmill or throwing around dumbbells are over.   Why, you might ask? Because your average American gym member wants more from their membership. They know that they deserve workout options that are time effective,...

Can I come clean about something?  It’s a bit of an existential crisis but I figured I’d get it off my chest. Okay, here goes: I probably don’t work out my abs enough—especially for someone who works for the most innovative ab training equipment company in the world,...

For most of us, the dawn of the New Year represents the same things; endings and beginnings, promises of things to come, and a chance at a fresh start.  Even if you aren’t one for New Years resolutions, that pristine calendar page holds the promise of opportunity. If...

For this week’s Core Concept blog post, we’re proud to share this terrific article on exercise and mental health that you can share with your gym members! Six Ways Your Mental Health Benefits From Exercise By Amanda Webster Let’s all take a field trip back to...

There have been literally thousands of adaptations of Charles Dicken’s timeless classic, A Christmas Carol.  From ensemble, Broadway caliber casts to the Muppets, Ebenezer Scrooge’s holiday ghost story has been covered by just about everyone.  For the purposes of this...

I ducked in out of the rain and into the gym, adjusting my mask so that the guy at the front desk could take my temperature.  This was usually one of the best parts of my day; the pre-workout supplement kicking in, the clink and clack of weights punctuating the steady...

This Thanksgiving, we are thankful for the opportunity to share our belief with the world that Fitness Changes Lives.  Thank you to our customers and partners in the fitness industry!  Here's a fun workout you can share with your members to help them Coast Through the...

Are you looking for ways to not only attract new gym members but to keep your existing ones engaged? For this week’s Core Concepts Blog Post, Abs Company Director of Marketing Cindy Ramos guides you through her 10 Marketing Tips For Gym Owners. 1. OFFER A FREE VISIT...

It’s 1:30pm on a Monday and I’m on my feet, veins protruding from my forehead as I scream furiously at the Zoom Call on my computer screen.  Why, you might wonder?  A hotly contested meeting with my colleagues that went the wrong way?  No.  Had I gotten news that our...

Hey, Gym Owners!  This week’s blog post from Amanda Webster is perfect for you to share with your members.  Amanda takes a deep look at ab workouts, what’s effective, and why they’re so important. I stared at the three heart-shaped sticky notes on my bathroom mirror...

If you’ve taught in any discipline of martial arts, it’s no secret to you that physical combat training utilizes your whole body. I don’t care who we’re talking about; take your first Muay Thai class and the next morning you’ll be acquainted with a few dozen muscles...