Core Concepts

Regular fitness insights from The Abs Company

Give ‘Em Hell: Work In The Time of Covid-19

Give ‘Em Hell: Work In The Time of Covid-19

Winston Churchill once said, “If you’re going through hell, keep going.” Granted, Old Winston was referring to Britain’s nightly bombardments by the Luftwaffe, but I think from a business standpoint in the current CoronaVirus climate, we can certainly take a page (or...

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Light At The End Of The Tunnel!

Light At The End Of The Tunnel!

Reopening Gyms and Fitness Centers In The Post-Covid 19 World. Based On Episode 32 Of The Core Of Success Podcast There’s a buzz in the air. Can you feel it? Spring has sprung and with the warm weather comes an excitement to get out; to take the next step towards...

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3 Pillars of Stellar Customer Service

3 Pillars of Stellar Customer Service

This week our very own DJ Hoffman, Director of Customer Experience, is going to share some great insights about Customer Experience. He’s been working directly with our customers for years, and now leads that experience. He definitely has some valuable tips to share....

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On-Boarding A New Employee

On-Boarding A New Employee

On-Boarding A New Employee The Abs Company was started in 2007 with only two employees and has grown to a staff of 15 in a little over ten years. We are very fortunate that most all of our employees that have been hired have never left! Employee #1 is still with us...

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The Booty Trend

The Booty Trend

Here's a great article from CEO, Sean Gagnon about the latest fitness trend - Glute training. Glute training isn't really new, but the demand for a full, round posterior has made a strong comeback and that shines the light on all of the ways to get it! Read or...

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Leading with Gratitude Can Change Everything

Some very relevant and heart-felt words of wisdom and inspiration from our Director of Operations Kim Healey. Leading with gratitude can change everything.  At the Abs Company we got together as a team in 2016 and brainstormed on our Purpose, our Mission and our Core...

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Overcoming Workplace Challenges

Here's a great post from our Director of Operations, Eleni Gagnon. Hear how she handles workplace challenges here at The Abs Company. I bet when you think of a large company you think they have it all figured out, but I can guarantee behind those big doors they’re...

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Benefits of Tire Training

Here's some great information about Tire Training from our VP of Sales, and workout guru Michael Ritter.  He's even included a great TireFlip 180® workout for you to try. The Benefits of Tire Training  Over the last couple of years, you’ve probably seen truck or...

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What is Culture?

One of the hottest words in business today is CULTURE. Nearly every business article and post talks about culture and the effects it can have on a company. As with many things that become so popular, sometimes the meaning can be distorted. So what exactly is Culture?...

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Equipment Selection

In today’s fitness market there is no shortage of choices when it comes to selecting equipment for your facility. Granted much of it lives in similar categories like treadmills, selectorized strength, platforms, etc. but the options from manufacturers continues to...

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Jeff Carlson of MUV Fitness

How MUV Fitness Increases Membership with The Abs Company Ab Equipment® Another successful IHRSA is in the books! We received great feedback on our NEW products like the SledMill and Booty Coaster™, as well as our current equipment. Here's what Jeff Carlson of MUV...

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Why a Strong Core is Critical for Athletes

Why a Strong Core is Critical for Athletes - written by Amelia Chandler   Developing core strength is often an afterthought for athletes. Many want to build a strong midsection but for the wrong reasons. Yes, having a six-pack is attractive but it’s much more...

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Success Planning

It is no secret that many people start out each new year with the age-old New Year’s Resolutions.  It is also no secret that by the end of January most of these resolutions have gone by the wayside. People have reverted back to their old ways and have lost the...

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How Customer Experience Changes Lives

Kim Healey is our Director of  Logistics here at The Abs Company, which includes our Customer Experience Department. She's been at The Abs Company for over 17 years and could write a book on what she has learned in that time! We're sharing some of her thoughts on...

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IHRSA AND INNOVATION

Innovation. Uniqueness. Changing Lives From The Core. That is what The Abs Company is all about. We believe in taking risks to innovate because we are not afraid to fail. We believe in our products and the benefits they provide to our customers. That’s why we are...

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Training…the other kind

It’s no secret that this time of year new members of all types flood into fitness centers around the world. Every year improving health and fitness or losing weight remains the top resolution world wide. Unfortunately making the resolution and sticking to it are often...

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Gym Safety

Every gym facility wants to be different. They want the all the latest pieces that everyone wants to increase the fitness experience they provide. Every member is looking for that “wow” factor - the thing that motivates them and gets them excited to train. One piece...

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Take Your Fitness Business to the Next Level

If you want to grow your business it’s no secret that you have to keep growing your skill set and that of your team. The skills that got you here will not get you there! It is imperative that we keep learning and progressing as businesses really have only 2 fates -...

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