Core Concepts

Regular fitness insights from The Abs Company

There’s Nothing ‘Sissy’ About The Sissy Squat

There’s Nothing ‘Sissy’ About The Sissy Squat

No matter how many new fads and crazes come up in the fitness industry, it’s hard to argue against the classics.  The bench press remains the champion of chest exercises, the pull up is still the gold standard for building your back muscles, and the bicep curl is...

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The Blueprint For A Great Glute Workout

The Blueprint For A Great Glute Workout

Big butts are in! If you're even remotely involved in the fitness world, a quick scroll through your Instagram feed will show you that glute training is not only in high demand, but that it's not going anywhere. And while a Google search will give you thousands of...

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Why Functional Ab Training Is So Important

Why Functional Ab Training Is So Important

If you ask your average gym member what their ‘core’ is, you’d probably get a pretty simplistic response. In fact, most people might hear the word core and think only of the vaunted ‘six-pack’. But as fitness professionals know, our cores consist of a whole lot more...

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The Truth About Covid-19 & Gyms

The Truth About Covid-19 & Gyms

Let me brighten your day with something you probably aren’t getting enough of; GOOD NEWS.  Covid-19 has led to a year full of challenges for the fitness industry, and a quick look at your TV, your Twitter Feed, or your preferred news source might fill you with a sense...

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The Booty Training Boom

The Booty Training Boom

Let’s talk about the booty.  Not since Sir Mix-A-Lot’s 1992 hit ‘Baby Got Back’ has the rear-end been in so much focus on a global scale.  And it’s not just Instagram Influencers or Kardashians who are hyper focused on sculpting toned and healthy glutes; the trend has...

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Why Gym Members Want More HIIT Options

Why Gym Members Want More HIIT Options

The days of only running (or walking) in place on the treadmill or throwing around dumbbells are over.   Why, you might ask? Because your average American gym member wants more from their membership. They know that they deserve workout options that are time effective,...

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Why 2021 Will Be The Year of Ab Training

Why 2021 Will Be The Year of Ab Training

Can I come clean about something?  It’s a bit of an existential crisis but I figured I’d get it off my chest. Okay, here goes: I probably don’t work out my abs enough—especially for someone who works for the most innovative ab training equipment company in the world,...

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Starting 2021 Off The Right Way

Starting 2021 Off The Right Way

As a coach, I’ve seen many people fail to make progress with their health goals in the beginning of the year (or throughout the year). It’s frustrating for them to not make progress and they often give up completely. Let me share with you the top 5 things you CAN do...

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The Benefits of Strengthening Your Core

The Benefits of Strengthening Your Core

At The Abs Company, we’re proud to provide the gift of fitness for people around the world.  This holiday season, we’d like to share this awesome reminder of the importance of strengthening your core.  Whether you share it with your gym members or it’s the push you...

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For this week’s Core Concept blog post, we’re proud to share this terrific article on exercise and mental health that you can share with your gym members! Six Ways Your Mental Health Benefits From Exercise By Amanda Webster Let’s all take a field trip back to...

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Gratitude In The Time Of Covid-19

Gratitude In The Time Of Covid-19

I ducked in out of the rain and into the gym, adjusting my mask so that the guy at the front desk could take my temperature.  This was usually one of the best parts of my day; the pre-workout supplement kicking in, the clink and clack of weights punctuating the steady...

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Coasting Through the Calories

Coasting Through the Calories

This Thanksgiving, we are thankful for the opportunity to share our belief with the world that Fitness Changes Lives.  Thank you to our customers and partners in the fitness industry!  Here's a fun workout you can share with your members to help them Coast Through the...

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10 Marketing Tips For Gym Owners

10 Marketing Tips For Gym Owners

Are you looking for ways to not only attract new gym members but to keep your existing ones engaged? For this week’s Core Concepts Blog Post, Abs Company Director of Marketing Cindy Ramos guides you through her 10 Marketing Tips For Gym Owners. 1. OFFER A FREE VISIT...

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6 Lessons I Learned While Working At Home

6 Lessons I Learned While Working At Home

As a professional working in the fitness industry, at the beginning of 2020 I, like most people, had no idea the changes my day-to-day work experience would undergo with the arrival of Covid-19. When you found out earlier this year that remote work was your new...

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Changing The Way You Think About Ab Workouts

Changing The Way You Think About Ab Workouts

Hey, Gym Owners!  This week’s blog post from Amanda Webster is perfect for you to share with your members.  Amanda takes a deep look at ab workouts, what’s effective, and why they’re so important. I stared at the three heart-shaped sticky notes on my bathroom mirror...

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