Core Concepts
Regular fitness insights from The Abs Company
Give ‘Em Hell: Work In The Time of Covid-19
Winston Churchill once said, “If you’re going through hell, keep going.” Granted, Old Winston was referring to Britain’s nightly bombardments by the Luftwaffe, but I think from a business standpoint in the current CoronaVirus climate, we can certainly take a page (or...
Light At The End Of The Tunnel!
Reopening Gyms and Fitness Centers In The Post-Covid 19 World. Based On Episode 32 Of The Core Of Success Podcast There’s a buzz in the air. Can you feel it? Spring has sprung and with the warm weather comes an excitement to get out; to take the next step towards...
3 Pillars of Stellar Customer Service
This week our very own DJ Hoffman, Director of Customer Experience, is going to share some great insights about Customer Experience. He’s been working directly with our customers for years, and now leads that experience. He definitely has some valuable tips to share....
On-Boarding A New Employee
On-Boarding A New Employee The Abs Company was started in 2007 with only two employees and has grown to a staff of 15 in a little over ten years. We are very fortunate that most all of our employees that have been hired have never left! Employee #1 is still with us...
The Booty Trend
Here's a great article from CEO, Sean Gagnon about the latest fitness trend - Glute training. Glute training isn't really new, but the demand for a full, round posterior has made a strong comeback and that shines the light on all of the ways to get it! Read or...
Leading with Gratitude Can Change Everything
Some very relevant and heart-felt words of wisdom and inspiration from our Director of Operations Kim Healey. Leading with gratitude can change everything. At the Abs Company we got together as a team in 2016 and brainstormed on our Purpose, our Mission and our Core...
Overcoming Workplace Challenges
Here's a great post from our Director of Operations, Eleni Gagnon. Hear how she handles workplace challenges here at The Abs Company. I bet when you think of a large company you think they have it all figured out, but I can guarantee behind those big doors they’re...
Benefits of Tire Training
Here's some great information about Tire Training from our VP of Sales, and workout guru Michael Ritter. He's even included a great TireFlip 180® workout for you to try. The Benefits of Tire Training Over the last couple of years, you’ve probably seen truck or...
What is Culture?
One of the hottest words in business today is CULTURE. Nearly every business article and post talks about culture and the effects it can have on a company. As with many things that become so popular, sometimes the meaning can be distorted. So what exactly is Culture?...
Equipment Selection
In today’s fitness market there is no shortage of choices when it comes to selecting equipment for your facility. Granted much of it lives in similar categories like treadmills, selectorized strength, platforms, etc. but the options from manufacturers continues to...
Jeff Carlson of MUV Fitness
How MUV Fitness Increases Membership with The Abs Company Ab Equipment® Another successful IHRSA is in the books! We received great feedback on our NEW products like the SledMill and Booty Coaster™, as well as our current equipment. Here's what Jeff Carlson of MUV...
Why a Strong Core is Critical for Athletes
Why a Strong Core is Critical for Athletes - written by Amelia Chandler Developing core strength is often an afterthought for athletes. Many want to build a strong midsection but for the wrong reasons. Yes, having a six-pack is attractive but it’s much more...
Success Planning
It is no secret that many people start out each new year with the age-old New Year’s Resolutions. It is also no secret that by the end of January most of these resolutions have gone by the wayside. People have reverted back to their old ways and have lost the...
How Customer Experience Changes Lives
Kim Healey is our Director of Logistics here at The Abs Company, which includes our Customer Experience Department. She's been at The Abs Company for over 17 years and could write a book on what she has learned in that time! We're sharing some of her thoughts on...
IHRSA AND INNOVATION
Innovation. Uniqueness. Changing Lives From The Core. That is what The Abs Company is all about. We believe in taking risks to innovate because we are not afraid to fail. We believe in our products and the benefits they provide to our customers. That’s why we are...
Training…the other kind
It’s no secret that this time of year new members of all types flood into fitness centers around the world. Every year improving health and fitness or losing weight remains the top resolution world wide. Unfortunately making the resolution and sticking to it are often...
Fitness in 2019 – How we will “Change More Lives from the Core”
I'm excited to bring you a post from our Vice President of Sales and lifelong fitness enthusiast, Michael Ritter. Yesterday I had the pleasure of visiting a gym in Central New Jersey. I was honored to be invited to help the owners and staff with their open house. I...
Gym Safety
Every gym facility wants to be different. They want the all the latest pieces that everyone wants to increase the fitness experience they provide. Every member is looking for that “wow” factor - the thing that motivates them and gets them excited to train. One piece...
The One More Approach – Change Your Mindset in Your Fitness Business
For 10 years I volunteered as a coach for my son’s youth sports teams. I coached his baseball and football teams from kindergarten until he went off to high school last year. It was a big commitment, but an invaluable use of my time! Not only did I get to spend quality...
Take Your Fitness Business to the Next Level
If you want to grow your business it’s no secret that you have to keep growing your skill set and that of your team. The skills that got you here will not get you there! It is imperative that we keep learning and progressing as businesses really have only 2 fates -...
